Japan Sports Broadcasting Media (Television and Telecommunications) Landscape
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Japan Sports Broadcasting Media Market Report Overview
The Japan telecom and pay-TV services market size was valued at $03.6 billion in 2022 and is expected to achieve a CAGR of more than 4% during 2022-2027. It will be supported by steady growth in mobile data and fixed broadband services.
The Japan sports broadcasting media market research provides an overview of the television and telecommunications market concerning sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, SVOD, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.
Japan Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)
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Japan Sports Broadcasters
The key broadcasters in the Japan sports broadcasting media market are NHK, Nippon Television Holdings Inc, TBS Holdings Inc, Fuji Media Holdings Inc, TV Asahi Holdings Corporation, TV Tokyo Holdings Corporation, J Sports, Sky PerfecTV, DAZN, and Gaora Sports, among others.
NHK: NHK is Japan’s only public broadcaster. It operates a nationwide network with two terrestrial TV channels – General TV (GTV) and Educational TV (ETV) – and four satellite TV channels – BS1, BS Premium, BS4K and BS8K. NHK is mostly funded by TV receiving fees paid by users.
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Japan Sports Broadcasting Media Market Segmentation by Sectors
The key sectors in the Japan sports broadcasting media industry are TV services, SVOD services, mobile services, and fixed broadband services.
TV Services: Pay-TV household penetration in Japan was low in 2022 and it is expected to decline over the forecast period owing to subscription losses in cable and DTH segments. Additionally, IPTV subscriptions will grow during the forecast period supported by improving fixed broadband infrastructure in the country and rising adoption of multiplay bundles with inclusive IPTV services.
SVOD Services: The growth in SVOD subscriptions in Japan will be supported by the continued rise in household penetration of fixed broadband services, particularly fiber-optic (FTTH/B) services, and the subsequent consumer shift from traditional pay-TV services to various streaming platforms.
Mobile Services: The growth in mobile subscriptions in Japan will be driven by multi-SIM ownership and the adoption of M2M/IoT solutions on the back of improving 5G coverage in the country.
Fixed Broadband Services: The total fixed broadband lines in Japan will increase during the forecast period and it will be driven by projected growth in FTTH/B lines. Moreover, the Japanese government has formulated a policy that aims to connect 99.9% of households to a high-speed fiber-optic network, along with next-generation 5G network expansion, enabling its population to have smooth access to digital services in their everyday life by 2028.
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Japan Sports Broadcasting Media Market - Competitive Landscape
The leading players in the Japan sports broadcasting media market are NTT, Rakuten Mobile, Sky PerfecTV, SoftBank, KDDI, WOWOW, and Optage, among others. NTT Docomo led the mobile market in terms of mobile subscriptions in 2022. During the forecast period, NTT will maintain its leading position in the mobile service industry, supported by its sustained focus on mobile network expansion. Moreover, the company is concentrating on the deployment of 6G technology and intends to deliver it commercially by 2030.
Japan Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)
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Japan Sports Broadcasting Media Market Report Overview
Market Size (2022) | $03.6 billion |
CAGR | >4% |
Forecast Period | 2022-2027 |
Historical Period | 2021 |
Key Broadcasters | NHK, Nippon Television Holdings Inc, TBS Holdings Inc, Fuji Media Holdings Inc, TV Asahi Holdings Corporation, TV Tokyo Holdings Corporation, J Sports, Sky PerfecTV, DAZN, and Gaora Sports |
Key Sectors | TV Services, SVOD Services, Mobile Services, and Fixed Broadband Services |
Leading Players | NTT, Rakuten Mobile, Sky PerfecTV, SoftBank, KDDI, WOWOW, and Optage |
Segments Covered in the Report
Japan Sports Broadcasting Media Sectors Outlook (Value, $ Billion, 2021-2027)
- TV Services
- SVOD Services
- Mobile Services
- Fixed Broadband Services
Reasons to Buy
- This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
- Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Japanese pay-TV, SVOD, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
- With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
DAZN
Fuji TV
Gaora Sports
J Sports
KDDI
NHK
Nippon TV
NTT
Rakuten Mobile
Sky PerfecTV
SoftBank
SPOTV
TBS
TV Asahi
TV Tokyo
WOWOW
Table of Contents
Frequently asked questions
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What was the Japan telecom and pay-TV services market size in 2022?
The telecom and pay-TV services market size in Japan was valued at $03.6 billion in 2022.
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What is the Japan telecom and pay-TV services market growth rate?
The telecom and pay-TV services market in Japan is expected to achieve a CAGR of more than 4% during 2022-2027.
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Who are the key broadcasters in the Japan sports broadcasting media market?
The key broadcasters in the Japan sports broadcasting media market are NHK, Nippon Television Holdings Inc, TBS Holdings Inc, Fuji Media Holdings Inc, TV Asahi Holdings Corporation, TV Tokyo Holdings Corporation, J Sports, Sky PerfecTV, DAZN, and Gaora Sports, among others.
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What are the key sectors in the Japan sports broadcasting media market?
The key sectors in the Japanese sports broadcasting media market are TV services, SVOD services, mobile services, and fixed broadband services.
-
Who are the leading players in the Japan sports broadcasting media market?
The leading players in the Japanese sports broadcasting media market are NTT, Rakuten Mobile, Sky PerfecTV, SoftBank, KDDI, WOWOW, and Optage, among others.
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