Kao Corporation – Company Overview and Analysis, 2023 Update
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Kao Corporation Company Overview
Kao Corporation (Kao) is a Japanese manufacturer and marketer of consumer and chemical products. It owns a variety of well-known brands such as Attack, Biore, Ban, Kanebo, Essential, Feather, New Beads, Quickle, Resesh, Goldwell, Guhl, Haiter, and Jergens brands, among others. Kao has business operations in the Americas, Asia, the Middle East, Africa, and Europe.
The “Kao Corporation – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Cosmetics & Toiletries
· Household Products · Baby Care · Consumer Health · Pet Care · Non-Alcoholic Beverages |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Kao Corporation Company Analysis by Sectors
Kao operates in cosmetics & toiletries, baby care, consumer health, pet care, non-alcoholic beverages, and household sectors. The company’s primary business was in the cosmetics & toiletries industry, which accounted for more than 60% of its total sales in 2022. The cosmetics & toiletries industry is expected to register moderate growth across all regions during the forecast period, providing ample growth opportunities for the company.
Kao Corporation Company Analysis by Sectors, 2022 (%)
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Kao Corporation Company Analysis by Regions
Kao has an operational presence across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. The company’s key market was Asia, followed by North America, and West Europe.
Japan was the leading market for the company, registering more than 60% of sales in 2022. The company is transforming its Toyohashi plant by implementing an efficient, flexible, and automated logistics model and production system to handle demand and seamlessly deliver products to consumers.
Additionally, North America presents ample growth prospects for Kao over the forecast period. The company is expanding its business in the region through strategic investments. For instance, in the US, the company invested in a new tertiary amine production plant in Texas to meet the growing demand for sterilizing/cleaning applications.
Kao Corporation Company Analysis by Regions, 2022 (%)
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Kao Corporation - Top Themes
The major themes in which Kao is actively investing are virtual reality, e-commerce, health & wellness, and ESG theme.
E-Commerce: In November 2022, the company implemented a robotic process automation (RPA) solution from technology consulting firm, BearingPoint, and automated its return-order process. The company also achieved transparency in its inventory supply and was able to handle market demands. With this implementation, Kao expects to improve the efficiency of its e-commerce business.
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Scope
• Asia was the leading revenue generating region for Kao in 2022_x000D_
• North America presents ample growth prospects for Kao_x000D_
• Kao’s business in Asia sees a favorable outlook_x000D_
• Kao Corporation’s sentiment score grows slightly after August 2022
Key Highlights
- Asia was the leading revenue-generating region for Kao in 2022
- North America presents ample growth prospects for Kao
- Kao’s business in Asia sees a favorable outlook
- Kao Corporation’s sentiment score grows slightly after August 2022.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
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- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Kao Corporation in 2022?
The company’s primary business is in the cosmetics & toiletries industry, which accounted for most of its sales in 2022.
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Which region led Kao Corporation’s business in terms of brand sales in 2022?
Asia led Kao’s business in terms of brand sales in 2022.
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What are the major themes in which Kao Corporation is making investments?
Kao Corporation is actively investing in virtual reality, e-commerce, health & wellness, and ESG themes.
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