The Kellogg Company – Company Overview and Analysis, 2023 Update
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
The Kellogg Company Overview
US-based Kellogg Company (Kellogg) is a producer and marketer of ready-to-eat cereal and convenience foods. Its product portfolio includes cereals, cookies, crackers, savory snacks, and frozen waffles, among other foods. The company markets its products under Kellogg’s, Cheez-It, Murray, Pringles, Austin, Parati, RXBAR, Bear Naked and Kashi, Morningstar Farms, and Eggo brand names. The Kellogg company analysis report provides key findings based on market analysis and brand diversification by industry and geography.
Key Industries | · Food
· Consumer Health |
Leading Regions | · North America
· Asia · West Europe · Latin America · Middle East and North Africa · Africa · East Europe · Australasia |
Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
The Kellogg Company Analysis by Industries
The key industries covered by Kellogg are food and consumer health. Most of the company sales came from the food industry in 2022. The growth of the industry during the forecast period is due to the variety of food product options available for at-home and out-of-home consumption. With easy access to vegan, gluten-free, low-sugar, and low-fat products, health-conscious consumers are also expected to invest in food products.
The Kellogg Company Analysis by Industries, 2022 (%)
Buy the Full Report to Know More about the Industries Covered by Kellogg
The Kellogg Company Analysis by Regions
Kellogg has operations in North America, Asia, West Europe, Latin America, the Middle East and North Africa, Africa, East Europe, and Australasia. North America generated the highest revenue in 2022, followed by West Europe. The US was the top market for the company in 2022. Consistent demand for bakery & cereals and the emerging trend of meat substitutes have been key growth factors in these regions.
The Kellogg Company Analysis by Regions, 2022 (%)
Buy the Full Report for More Regional Insights into Kellogg
The Kellogg Company Analysis – Key Themes
Kellogg is involved in the themes of health & wellness, Internet of Things (IoT), ESG, Artificial Intelligence (AI), and geopolitics.
Health & Wellness: In June 2022, Kellogg launched its new LCM-branded low-sugar snack bars that claim to have a certain percentage of lesser sugar than other LCM-branded snack bars. The product is expected to appeal to health-focused consumers who are looking to reduce sugar intake.
Buy the Full Report for More Theme Insights into Kellogg
Scope
• Kellogg’s has a diversified geographical presence worldwide._x000D_
• Kellogg’s food business in Asia sees a favorable outlook._x000D_
• Health & wellness and sustainability are focus areas for Kellogg’s._x000D_
• Processed snacks experienced the significant price increase over the year, including Pringles._x000D_
• Kellogg’s is actively investing in the Health & Wellness and Internet of Things themes.
Key Highlights
- Kellogg’s has a diversified geographical presence worldwide.
- Kellogg’s food business in Asia sees a favorable outlook.
- Health & wellness and sustainability are focus areas for Kellogg’s.
- Processed snacks experienced a significant price increase over the year, including Pringles.
- Kellogg’s is actively investing in the Health & Wellness and Internet of Things themes.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
-
Which was the industry with the highest sales for Kellogg?
The food industry had the highest sales among all the other industries covered by Kellogg in 2022.
-
Which was the highest revenue-generating region for Kellogg’s operations?
North America generated the highest revenue for Kellogg in 2022.
-
What are the key themes that Kellogg is involved in?
Kellogg is involved in the themes of health & wellness, IoT, ESG, AI, and geopolitics.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.