The Kellogg Company – Company Overview and Analysis, 2023 Update
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"The Kellogg Company – Company Overview and Analysis, 2023 Update", reports key findings as of 28th March, 2023 based on market analysis and brand diversification by industry and geography.
Kellogg's has a presence in the food and consumer health industries. The company owns various well-known brands, including Pringles, Special K, and Cheez-It. The company's key markets include the US, the UK, and Canada, generating 67.4% of sales in 2022. The company is investing in themes such as ecommerce, cybersecurity, social media, artificial intelligence, and easy & affordable with various strategies and initiatives supporting them. Products under the Kellogg's brand family available in e-retailers in the US have had significant price increases over the year. Processed snacks recorded the most significant price increase, at 47%. However, overall, there is the impression that Kellogg's key product price increases have not peaked yet.
Scope
• Kellogg's has a diversified geographical presence worldwide._x000D_
• Kellogg's food business in Asia sees a favorable outlook._x000D_
• Health & wellness and sustainability are focus areas for Kellogg's._x000D_
• Processed snacks experienced the significant price increase over the year, including Pringles._x000D_
• Kellogg's is actively investing in the Health & Wellness and Internet of Things themes.
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