Kimberly-Clark Corp – Company Overview and Analysis, 2023 Update
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Kimberly-Clark Corp Company Overview
Kimberly-Clark Corp (Kimberly-Clark) is an American multinational manufacturer and marketer of consumer goods. The company markets its products under Kleenex, Scott, Huggies, Kotex, Thinx, Depend, Andrex, Cottonelle, and Pull-Ups brand names, among others. Kimberly-Clark has a business presence in the Americas, Europe, the Middle East, Africa, and Asia-Pacific.
The “Kimberly-Clark Corp – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Cosmetics & Toiletries
· Baby care · Consumer Health · Household Products |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Kimberly-Clark Corp Company Analysis by Sectors
The major sectors in which Kimberly-Clark Corp deals are cosmetics & toiletries, baby care, consumer health, and household products. The household products category was the primary revenue-generating sector for the company in 2022 accounting for more than 50% of its total sales. The household products market is forecast to record a value CAGR of over 2% between 2022–27, reaching $351 billion in 2027. This growth can be attributed to the rising awareness of health and hygiene among consumers.
Kimberly-Clark Corp Company Analysis by Sectors, 2022 (%)
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Kimberly-Clark Corp Company Analysis by Regions
Kimberly-Clark Corp is concentrated across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. North America was the leading revenue-generating region for Kimberly-Clark in 2022, followed by Asia, and Latin America. Furthermore, Kimberly-Clark’s key markets are the US and China. The company is expanding its business in these countries through strategic acquisitions. For instance, in the US, Kimberly-Clark acquired a majority stake in period-panty brand, Thinx, to expand its period and light bladder leakage solutions portfolio.
Kimberly-Clark Corp Company Analysis by Regions, 2022 (%)
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Kimberly-Clark Corp - Top Themes
The major themes in which Kimberly-Clark Corp is investing are ESG, health & wellness, direct-to-consumer, and e-commerce themes.
Health & Wellness: In June 2022, the company through its brand Kotex in Malaysia, partnered with The National Population and Family Development Board (LPPKN) and introduced a KIT SERI Programme to focus on period poverty in Malaysia. With this partnership, the company will provide menstrual hygiene education and will supply sanitary pads to teenage girls with inadequate access to feminine hygiene.
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Scope
• North America was the leading revenue generating region for Kimberly-Clark_x000D_
• Household product sales are set to grow at a high rate in the Asia region_x000D_
• Kimberly-Clark’s business in North America and Asia sees a favorable outlook_x000D_
• Kimberly-Clark’s sentiment score sees growth after October 2022
Key Highlights
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Kimberly-Clark Corp in 2022?
The company’s primary business is in the household products segment, which accounted for the majority of its total sales in 2022.
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Which region led Kimberly-Clark Corp’s business in terms of brand sales in 2022?
North America led Kimberly-Clark Corp’s business in terms of brand sales in 2022.
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What are the major themes in which Kimberly-Clark Corp is making investments?
Kimberly-Clark Corp is actively investing in ESG, health & wellness, direct-to-consumer, and e-commerce themes.
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