Business of Liga MX 2020-21 – Property Profile, Sponsorship and Media Landscape
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Detailed analysis of Liga MX, focusing on the sponsorship and media landscapes
Scope
This report analyses the commercial landscape of Liga MX
It analyses the impact of the pandemic on the league and the measures Liga MX are taking to mitigate the impacts
It analyses 263 active sponsorship deals between Liga MX’s 18 clubs and their partners
It profiles the commercial developments for all 18 Liga MX clubs for the 2020/21 season
Key Highlights
Liga MX scraps promotion and relegation for five years
New Liga MX president Mikel Arriola has proposed a centralised sales model for Liga MX’s commercial and broadcasting assets
Liga MX and MLS could merge to form a ‘North American super league’
Reasons to Buy
This report provides a comprehensive understanding of the commercial landscape of the foremost domestic soccer competition in the Americas
MLS
Televisa
TV Azteca
Univision
Fox Sports
Telemundo
ESPN
BBVA
Caliente.mx
Tecate
EA Sports
Charly
Voit
Nike
adidas
Puma
Charly
Pirma
AT&T
Banco Azteca
Cementos Fortaleza
Cemex
Telcel
Mobile
Corona Extra
Table of Contents
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