Macy’s Inc – Digital Transformation Strategies
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Macy’s Digital Transformation Strategies Overview
Macy’s Inc. (Macy’s) has been focusing on using big data, cloud, and Internet of Things (IoT) to digitally transform its operations. The annual ICT spending of Macy’s was estimated at $624.3 million for 2023. A major share of this spending is earmarked for acquiring software, ICT services, and hardware from vendors. Macy’s is an omnichannel retail company that operates department stores. The company offers apparel for men, women, and kids, home furnishing, cosmetics, fragrances, shoes, and other accessories. The company markets products under various private label brands and own brands such as Bloomingdale’s, Bloomingdale’s The Outlet, Macy’s, and Bluemercury.
The ‘Macy’s Inc. Digital Transformation Strategies’ report will act as a reference point to understand the company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, fashion incubators/programs, technology focus areas, technology partnerships, technology introductions, investments, and ICT spending among others.
Total ICT Spending 2023 | $624.3 million |
ICT Spend by Function | Data Center, Communications, Network, Application, End-User Computing, Management, and Service Desk |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators |
External ICT Spend by Segment | Software (Including Cloud SaaS), Hardware (Including Cloud IaaS), ICT Services, Consulting, Network and Communications, and Others |
Technology Theme Focus | Artificial Intelligence, Big Data, and Cloud |
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Digital Transformation Strategies
Macy’s migrated its on-premise operations to Google Cloud managed database services to enhance its e-commerce platform, boost internal operational efficiency, and leverage appropriate database tools to improve services.
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Macy’s Technology Theme Focus
Macy’s is utilizing a number of emerging technologies including artificial intelligence, big data, and cloud among others to achieve digitalization.
Macy’s Technology Focus
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Macy’s Technology Initiatives
Macy’s has been involved in several strategic technology partnerships and collaborations, technology roll outs, and technology investments over the past few years. For instance, in 2021, the company partnered with Google Cloud to leverage the latter’s Retail Search, a customizable solution to offer customers machine-learning based search results on its ecommerce sites.
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Macy’s ICT Spend by Function
- Data Center
- Communications
- Network
- Applications
- End-user Computing
- Management
- ICT Service Desk
Macy’s ICT Spend by Function, 2023 (%)
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Macy’s ICT Spend by Channel
- Internal Development and Maintenance
- Technology Vendors (Direct)
- Local Resellers
- Telcos
- ICT Services Providers/Consulting Firms
- Specialist Outsourcers
- Systems Integrators
Macy’s ICT Spend by Channel, 2023 (%)
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Macy’s External ICT Spend by Segment
- Software (Including Cloud SaaS)
- Hardware (Including Cloud IaaS)
- ICT Services
- Consulting
- Network and Communications
- Others
Macy’s External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into Macy’s technology activities.
- Insights of its fashion incubators/programs and technology hub/lab.
- Overview of technology initiatives covering partnerships, and technology introductions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into Macy’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Macy’s in 2023?
The annual ICT spending of Macy’s was estimated at $624.3 million in 2023.
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Which function accounted for the highest ICT spending for Macy’s in 2023?
Network accounted for the highest ICT spending by function for Macy’s in 2023.
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Which channel accounted for the highest ICT spending for Macy’s in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for Macy’s in 2023.
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Which segment accounted for the highest external ICT spending for Macy’s in 2023?
Software accounted for the highest external ICT spending by segment for Macy’s in 2023.
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What are the key technology themes in focus for Macy’s?
Artificial intelligence, big data, and cloud are some of the key technological themes in focus for Macy’s.
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