Masters 2023 Event Analysis Report Overview

The Masters have lucrative broadcast deals across the globe, with CBS, ESPN and TSN covering many regions across the Americas. The event has six sponsorship deals in place with Mercedes-Benz, IBM and AT&T. The prize money for this year’s tournament has witnessed more than 4% increase compared to the last year.

Maters (Golf) 2023 analysis report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing. An analysis of the 2023 Masters sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize money is also included.

Masters 2023 – Broadcasters

In the US, it was announced that CBS and ESPN acquired the rights for the broadcast of the 2023 Masters. The final round on CBS accumulated a total average audience of 12.06 million viewers, a more than 18 % increase from the previous year. The final round also peaked at around 15 million viewers to witness Jon Rahm’s second major championship win.

Additionally, as of January 2023, TSN have acquired Pay-Tv rights to broadcast the Masters in Canada. The deal covers the 2023 event on a multi-year deal, with TV audiences expected to break records this year.

Masters 2023 - Sponsorship Portfolio

IBM serve as the Masters’ official technology partner, helping the tournament introduce their app for fans to follow along online. For this year’s event, IBM have introduced AI commentary to accompany video feeds on the Masters app, further enhancing fan experience and engagement. Other stand out brands include Delta Airlines and UPS. Both brands serve as international partners to the event, spreading global awareness of the tournament and increasing their own presence within golf.

Masters (Golf) Sponsorship Analysis by Deal Values, 2023 (%)

Masters (Golf) Sponsorship Analysis by Deal Values, 2023 (%)

To know more about the Masters sponsors, download a free report sample

Masters 2023 Event Analysis Report Overview

Leading Broadcasters ESPN, CBS, and TSN
Leading Sponsors Mercedes-Benz, IBM, AT&T, Delta Airlines, UPS, and Rolex


  • This report explores how consumer purchasing preferences for private medical insurance have changed over time. It discovers what is most influential to customers when purchasing a policy and reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Key Highlights

A detailed overview of the key facts and events which took place in Augusta, GA. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio’s of the 2023 Masters.

Reasons to Buy

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve customer engagement by recognizing what is most important to them and how to adapt products and services to meet their needs.
  • Compare the Net Promoter Scores of key insurance providers.
  • Discover which providers lead the way in the PMI space and learn about new product innovations.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

Key Players

Delta Airlines

Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Broadcasters

    • 2.1. Masters 2023 Broadcasts Breakdown Across North America
    • 2.2. Masters 2023 Broadcasters Breakdown Across the World

  • 3. Sponsorship

    • 3.1. Masters 2023 Sponsorship Portfolio
    • 3.2. Masters 2023 Sponsorship Portfolio Breakdown

  • 4. Prize Money

    • 4.1. Masters 2023 Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. Masters 2023 Attendance & Ticketing Breakdown

  • 6. Player Profile

    • 6.1. Masters 2023 Champion Player Profile – Jon Rahm

  • 7. Appendix

    • 7.1. References

  • 8. Contact Us

    • 8.1. About GlobalData

List of Tables

The table shows the Masters 2023 Sponsorship Portfolio Breakdown

Frequently Asked Questions

The tournament broadcasters of Masters 2023 are ESPN, CBS, and TSN.

The brands sponsoring Masters 2023 are Mercedes-Benz, IBM, AT&T, Delta Airlines, UPS, and Rolex.

Masters (Golf) 2023 biggest annual sponsorship deal is with Mercedes-Benz, IBM, and AT&T.

IBM is the official technology partner for Masters 2023.


Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

Still undecided about purchasing this report?

Enquire Before Buying

Request a Free Sample


“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods