Masters (Golf) 2023 – Event Analysis
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Masters 2023 Event Analysis Report Overview
The Masters have lucrative broadcast deals across the globe, with CBS, ESPN and TSN covering many regions across the Americas. The event has six sponsorship deals in place with Mercedes-Benz, IBM and AT&T. The prize money for this year’s tournament has witnessed more than 4% increase compared to the last year.
Maters (Golf) 2023 analysis report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing. An analysis of the 2023 Masters sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize money is also included.
Masters 2023 – Broadcasters
In the US, it was announced that CBS and ESPN acquired the rights for the broadcast of the 2023 Masters. The final round on CBS accumulated a total average audience of 12.06 million viewers, a more than 18 % increase from the previous year. The final round also peaked at around 15 million viewers to witness Jon Rahm’s second major championship win.
Additionally, as of January 2023, TSN have acquired Pay-Tv rights to broadcast the Masters in Canada. The deal covers the 2023 event on a multi-year deal, with TV audiences expected to break records this year.
Masters 2023 - Sponsorship Portfolio
IBM serve as the Masters’ official technology partner, helping the tournament introduce their app for fans to follow along online. For this year’s event, IBM have introduced AI commentary to accompany video feeds on the Masters app, further enhancing fan experience and engagement. Other stand out brands include Delta Airlines and UPS. Both brands serve as international partners to the event, spreading global awareness of the tournament and increasing their own presence within golf.
Masters (Golf) Sponsorship Analysis by Deal Values, 2023 (%)
To know more about the Masters sponsors, download a free report sample
Masters 2023 Event Analysis Report Overview
Leading Broadcasters | ESPN, CBS, and TSN |
Leading Sponsors | Mercedes-Benz, IBM, AT&T, Delta Airlines, UPS, and Rolex |
Scope
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Key Highlights
A detailed overview of the key facts and events which took place in Augusta, GA. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio’s of the 2023 Masters.
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AT&T
Mercedes-Benz
UPS
Delta Airlines
Rolex
Table of Contents
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Frequently asked questions
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Who are the tournament broadcasters of Masters 2023?
The tournament broadcasters of Masters 2023 are ESPN, CBS, and TSN.
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Which were the brands sponsoring Masters 2023?
The brands sponsoring Masters 2023 are Mercedes-Benz, IBM, AT&T, Delta Airlines, UPS, and Rolex.
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Which brands are the biggest annual sponsor of Masters 2023?
Masters (Golf) 2023 biggest annual sponsorship deal is with Mercedes-Benz, IBM, and AT&T.
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Who is the official technology partner of Masters 2023?
IBM is the official technology partner for Masters 2023.
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