McDonalds Corporation – Digital Transformation Strategies
McDonald’s Corporation (McDonald’s) has been focusing on using mobile apps, social media, artificial intelligence and data analytics to digitally transform its operations. The annual ICT spending of McDonald’s was estimated at $956 million for 2021. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. McDonald’s is a foodservice retail chain operator. The company operates and franchises McDonald’s restaurants that serve a locally relevant menu of food and beverages. Menu offerings include hamburgers and cheeseburgers, chicken sandwiches, chicken nuggets, wraps, French fries, salads, oatmeal, shakes, desserts, sundaes, soft serve cones, pies, soft drinks, coffee, and other beverages.
The McDonald’s digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, accelerators, incubators, & other innovation programs, technology partnerships, technology introductions, investments, acquisitions and ICT spending among others.
Digital Transformation Strategies
McDonald’s is leveraging big data and AI algorithms to analyze historical customer data and offer personalized services. For instance, McDonald’s acquired Apprente, which provides voice technology for food order taking, and Dynamic Yield, which customizes ordering on digital menu boards.
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McDonald’s Technology Theme Focus
McDonald’s is utilizing a number of emerging technologies including big data, blockchain, and cloud among others for achieving operational efficiency and enhancing customer experience.
McDonald’s Technology Theme Focus
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McDonald’s Technology Initiatives
McDonald’s has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions, and technology investments over the last few years. For instance, in 2019, McDonald’s teamed up with Adyen, a global payment solutions provider, to integrate the latter’s ordering and payment features to its mobile app and provide a seamless shopping experience to its UK customers.
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McDonald’s ICT Spend by Function
- Data center
- Communications
- Network
- Applications
- End-user computing
- Management
- ICT Service desk
McDonald’s ICT Spend by Function
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McDonald’s ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
McDonald’s ICT Spend by Channel
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McDonald’s External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- ICT services
- Consulting
- Network and communications
- Others
McDonald’s External ICT Spend by Segment
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McDonald’s Digital Transformation Strategies Overview
| Total ICT Spending 2021 | $956 million |
| ICT Spend by Function | Data center, Communications, Network, Application, End-User computing, Management, and Service desk |
| ICT Spend by Channel | Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators |
| External ICT Spend by Segment | Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others |
| Technology Theme Focus | Big Data, Blockchain, and Cloud |
This report provides:
- Insight into McDonald’s’ technology activities.
- Insights of its accelerators, incubators, and other innovation programs.
- Overview of technology initiatives covering partnerships, technology introductions, acquisitions and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into McDonald’s’ technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
Key Players
Table of Contents
Frequently Asked Questions
The annual ICT spending of McDonald’s was estimated at $956 million in 2021.
The key ICT spending categories by function for McDonald’s are communications, data center, network, applications, end-user computing, ICT service desk, and management.
The key external ICT spending categories by segment for McDonald’s are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), ICT services, network and communications, consulting, and others.
The key external ICT spending categories by segment for McDonald’s are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), ICT services, network and communications, consulting, and others.
The key technological theme in focus for McDonald’s are big data, blockchain, and cloud.
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