McDonald’s Corporation – Digital Transformation Strategies
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McDonald’s Digital Transformation Strategies Overview
McDonald’s Corporation (McDonald’s) has been focusing on using social media, artificial intelligence, and big data to digitally transform its operations. The annual ICT spending of McDonald’s was estimated at $1.1 billion for 2023. A major share of this spending is earmarked for acquiring software, ICT services, and hardware from vendors. McDonald’s is a food service retail chain operator. The company operates and franchises McDonald’s restaurants that serve a locally relevant menu of food and beverages. Menu offerings include hamburgers and cheeseburgers, chicken sandwiches, chicken nuggets, wraps, French fries, salads, oatmeal, shakes, desserts, sundaes, soft-serve cones, pies, soft drinks, coffee, and other beverages.
The ‘McDonald’s Digital Transformation Strategies’ report will act as a reference point to understand the company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, accelerators, incubators, and other innovation programs, technology partnerships, technology introductions, investments, acquisitions, and ICT spending among others.
Total ICT Spending 2023 | $1.1 billion |
ICT Spend by Function | Data Center, Communications, Network, Application, End-User Computing, Management, and Service Desk |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems Integrators |
External ICT Spend by Segment | Software (Including Cloud SaaS), Hardware (Including Cloud IaaS), ICT Services, Consulting, Network and Communications, and Others |
Technology Theme Focus | Social Media, Artificial Intelligence, Big Data, and Cloud |
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Digital Transformation Strategies
McDonald’s is leveraging big data and AI algorithms to analyze historical customer data and offer personalized services. For instance, McDonald’s acquired Apprente, which provides voice technology for food order taking, and Dynamic Yield, which customizes ordering on digital menu boards.
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McDonald’s Technology Theme Focus
McDonald’s is utilizing several emerging technologies including social media, artificial intelligence, big data, and cloud among others for achieving operational efficiency and enhancing customer experience.
McDonald’s Technology Theme Focus
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McDonald’s Technology Initiatives
McDonald’s has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions, and technology investments over the last few years. For instance, in 2019, McDonald’s teamed up with Adyen, a global payment solutions provider, to integrate the latter’s ordering and payment features into its mobile app and provide a seamless shopping experience to its UK customers.
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McDonald’s ICT Spend by Function
- Data Center
- Communications
- Network
- Applications
- End-user Computing
- Management
- ICT Service Desk
McDonald’s ICT Spend by Function, 2023 (%)
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McDonald’s ICT Spend by Channel
- Internal Development and Maintenance
- Technology Vendors (Direct)
- Local Resellers
- Telcos
- ICT Services Providers/Consulting Firms
- Specialist Outsourcers
- Systems Integrators
McDonald’s ICT Spend by Channel, 2023 (%)
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McDonald’s External ICT Spend by Segment
- Software (Including Cloud SaaS)
- Hardware (Including Cloud IaaS)
- ICT Services
- Consulting
- Network and Communications
- Others
McDonald’s External ICT Spend by Segment, 2023 (%)
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Scope
This report provides:
- Insight into McDonald’s’ technology activities.
- Insights of its accelerators, incubators, and other innovation programs.
- Overview of technology initiatives covering partnerships, technology introductions, acquisitions, and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into McDonald’s’ technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of McDonald’s in 2023?
The annual ICT spending of McDonald’s was estimated at $1.1 billion in 2023.
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Which function accounted for the highest ICT spending for McDonald’s in 2023?
Network accounted for the highest ICT spending by function for McDonald’s in 2023.
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Which channel accounted for the highest ICT spending for McDonald’s in 2023?
Internal development and maintenance accounted for the highest ICT spending by channel for McDonald’s in 2023.
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Which segment accounted for the highest external ICT spending for McDonald’s in 2023?
Software accounted for the highest external ICT spending by segment for McDonald’s in 2023.
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What are the key technology themes in focus for McDonald’s?
Social media, artificial intelligence, big data, and cloud are some of the key technological themes in focus for McDonald’s.
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