Mobile Financial Services: Service Portfolio Evolution and Positioning Strategies in the Middle East and Africa

Pages: 25 Published: June 30, 2020 Report Code: GDTC0232IR

"Mobile Financial Services: Service Portfolio Evolution and Positioning Strategies in the Middle East and Africa," a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile financial services (MFS) market in the Middle East and Africa. It delivers qualitative insights into the mobile market, analyzing key trends and growth drivers in the region.

'MFS adoption has accelerated significantly in the Middle East and Africa in light of device, technology, and security improvements. Its ubiquitous in most of the countries in the region. Mobile wallet, M-P2P/B, and m-commerce have become widespread services among mobile money users in both sub-Saharan Africa and the MENA regions. In the past two years, AME telcos have also been expanding into mobile banking white labels/banking-as-a-service, partnerships, or by developing their own banking institutions.

It provides in-depth analysis of the following –

– Section 1: Mobile Financial Services – Portfolio Definition and Evolution: This section provides an overview of the core portfolio and development of mobile network operators' mobile financial services.

– Section 2: Evolution and Positioning Strategies for Telcos in the Middle East and Africa: This section looks at the market conditions conducive to MFS adoption, recent developments, and the current state of mobile financial services in the Middle East and Africa while also providing a closer look at the key players and partnerships enabling MFS success for telcos.

– Section 3: Case studies: This section looks at three case studies from the Middle East and Africa, giving insight into the successful implementation of MFS by mobile network operators.

– Section 4: Key findings: This section consists of a summary of key findings and opportunities for the Middle East and Africa MFS market.

Scope

– Due to the relatively high smartphone penetration in the vast majority of AME countries, users can easily access mobile wallet, mobile banking, and m-commerce services through the use of mobile applications.

– Despite the existing competitors from the technology sector and financial institutions, AME telcos are competing very well in the market. Telcos are penetrating in the markets by launching their own m-wallet and M-P2P/B services and then potentially expanding their range of MFS services.

– Telcos can compete effectively by offering MFS which have unique selling points and are differentiated in comparison to the competitors within a given European country.

Reasons to Buy

– Offers a comprehensive and detailed understanding of mobile financial services (MFS) portfolios and positioning in the Middle East and Africa markets.

– The report investigates MFS trends, development, and competitive attributes, looking in particular at the various drivers in the Middle East and Africa region.

– To study AME's most competitive mobile network operator MFS provisions, in order to inform strategical decision-making.

– The report discusses commercial and technical developments in the wider mobile money market and what these developments might mean for the future.

Key Players

  • Abu Dhabi Commercial Bank

    Airtel

    Apple

    Ayo Insurance

    Batelco

    Bupa

    Commercial Bank of Africa

    Emirates NBD

    Equity Bank

    Etisalat

    EWallet

    FBN Insurance

    First National Bank

    Google

    Homesend

    INWI Morocco

    Money Gram

    MTN

    NilePay

    Noor Bank

    Omantel

    Ooredoo

    Orange

    Qatar National Bank

    Ria Money Transfer

    SAAB

    Safaricom

    Samsung

    Santam

    Sonatel

    STC

    Tigo

    Union Insurance

    Vodacom South Africa

    Western Union

    WorldRemit

    Zain

Table of Contents

Table of Contents

List of Exhibits

Executive Summary

Section 1: Mobile Financial Services (MFS) Portfolio Definition, Evolution and Key Metrics

MFS Portfolio Definition

MFS Market Evolution

MFS Key Metrics Selected Examples

Section 2: MFS Evolution and Positioning Strategies for Telcos in Africa and the Middle East

MFS Players

Operator MFS Portfolios

Latest Developments and Product Launches in MFS

Section 3: Case Studies

STC Pay Saudi Arabia

Vodacom South Africa

MTN Mobile Money Uganda

Section 4: Key Findings and Recommendations

Key Findings and Recommendations

Appendix

Acronyms and Definitions

Companies Mentioned

Related Research

About GlobalData

Contact Information

List of Figures

List of Figures

EXHIBIT 1: SELECT MFS CORE PORTFOLIO – DEFINITIONS

EXHIBIT 2: TYPICAL DEVELOPMENT OF MOBILE MONEY IN AFRICA AND MIDDLE EAST

EXHIBIT 3: ORANGE MONEY PENETRATION OF TOTAL MOBILE SUBS IN SELECT COUNTRIES-SONATEL

EXHIBIT 4: SAFARICOM MPESA SERVICE ACTIVE USERS SHARES % (MILLION)

EXHIBIT 5: MTN GHANA MFS REVENUES SHARES % FROM TOTAL REVENUES

EXHIBIT 6: MFS PLAYERS MAP & SELECT EXAMPLES

EXHIBIT 7: OPERATOR MFS PORTFOLIOS-SELCET TELCOS

EXHIBIT 8: TELCOS MFS DEVELOPMENT, AFRICA & MIDDLE EAST

EXHIBIT 9: STC PAY MOBILE FINANCIAL SERVICES

EXHIBIT 10: SAMPLE OF VODACCOM MFS INSURANCE SERVICES

EXHIBIT 11: SAMPLE OF VODACCOM HERO ASSIST SERVICE FEATURES

EXHIBIT 12: MOKASH SAVINGS INTEREST RATES PER CATEGORY

Frequently Asked Questions

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