MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market" a new Telecom Insider Report by GlobalData offers a thorough study of the MVNO market in the emerging Asia region. The report analyses different MVNOs operating in the region on various parameters such as product and service offerings, target customers base and business models.

The MVNO business model plays a very crucial role to cater the different needs of the increasing subscribers base. In partnership with telecom operators, MVNO helps to increase their presence in the niche and untapped segments, thus creating profitable business environment for both MNOs and MVNOs. Major factors driving the market are increasing smartphone penetration, rising data traffic, telecom infrastructure development, expansion in rural and remote areas, rollout of 3G/4G services and growing adoption of M2M and IoT solutions. The report examines the various business models adopted by different MVNOs in APAC region, their products and service offerings and provides an in-depth look at the changing landscape of trends in MVNO adoption and investment.

The report consists of following sections –
– MVNO Definition and Main Business Models: This section briefly describes MVNO market structure and introduction of the different business models adopted by them.
– Global and Regional MVNO Market Context: This section provides overview of the MVNO market in Emerging Asia and analysis of the different business models adopted by the MVNOs.
– Market Evolution: This section provides information about MVNO market evolution in Emerging Asia and also provides overview about the regulatory scenario.
– Case Studies: Three case studies are presented of the leading MVNOs in Emerging Asia which includes Ali Telecom, redONE and Smart Pinoy. These case studies focus on the MVNO offerings, their sales and promotional strategies and recent moves by the telcos in the MVNO space.
– Key findings and recommendations: It consists of a summary of key findings and a set of recommendations for regulators, MVNOs and network operators.

Scope

– Among different business models adopted by the MVNOs in the region, niche business model is the widely adopted by 28% of the total MVNOs present in this region catering various segments including youth, immigrants, students and health enthusiasts. This is followed by retail and enterprise models. Retail and business models are also gaining popularity, accounting for 16% and 14%, respectively.

– GlobalData estimates MVNO market in emerging Asia will record a CAGR of 56% over 2016-21. MVNO subscriptions estimated to reach 233.5m (5.5% of emerging APAC’s total mobile subscription count) by 2021-end from 25.3m in 2016 (0.7% of total mobile subscriptions) which are far below the levels in developed markets like North America, Western Europe and developed Asia.

– China’s MVNO market is expected to witness the strongest growth among emerging Asia countries with a CAGR of 65.1% from 2016 to 2021.

Reasons to Buy

– The report provides analysis of MVNO businesses in the Emerging APAC along with detail examination of the various business models adopted in countries such as China, Myanmar, Malaysia, Thailand, the Philippines among others by the MVNOs for increasing their subscriber base.

– Provides in-depth understanding about the product and service offering portfolio being offered by MVNOs in Emerging Asia to help new entrants to align their product offerings.

– Helps executives build business growth strategies by offering comprehensive, relevant analysis of the Emerging Asia region’s growing MVNO market, regulatory framework, competitive environment and best practices of the existing MVNOs.

– The case studies focus on different product and service offerings and strategies being adopted by them to drive subscriber growth of the leading MVNOs operating in the region.

– By understanding the interests and positions of the main stakeholders in the MVNO market – MNOs, end users, regulators, content providers and ISPs – telecom professionals/operators can develop strategies and increase their participation in the growing MVNO market.

ABS-CBN Mobile
Xiaomi
redONE
Buzzme
168 Communication
Snail
Lenovo
Tune Talk
Alibaba
CAT Telecom
Smart Pinoy
Gome
China Telecom
China Mobile
China Unicom

Table of Contents

Table of Contents

Table of contents 3

List of exhibits 4

Executive summary 7

Section 1: MVNO definition and main business models 8

MVNO definition 9

MVNO business models 10

Section 2: Global and regional MVNO market context 16

MVNO market worldwide 17

MVNO market in emerging Asia 18

Most prevalent MVNO business models in emerging Asia 19

Section 3: MVNO market evolution in emerging Asia 27

Regulatory context 29

Regional market outlook 33

Section 4: Case studies 35

Ali Telecom: China 36

redONE: Malaysia 38

Smart Pinoy: Malaysia 40

Conclusions: Key findings and recommendations 42

Appendix: Acronyms and Definitions 45

Table

List of Tables

Exhibit 1: MVNO Market structure 9

Exhibit 2: MVNO Main operational business MODELS 9

Exhibit 3: Most prevalent MVNO Business models in APAC based on their marketing approach 10

Exhibit 4: MVNO Business models based on their marketing approach 11

Exhibit 5: MVNO Subscriptions market share by region, 2016 17

Exhibit 6: MVNO Subscriptions as a percentage of total mobile subscriptions by region, 2016 17

Exhibit 7: MVNO Subscriptions as a percentage of total mobile subscriptions by country, 2016 18

Exhibit 8: MVNO Subscription market share by country, emerging Asia, 2016 18

Exhibit 9: Number of active MVNOs And market share per business model, emerging Asia, 2016 19

Exhibit 10: Most prevalent MVNO Business models in emerging Asia based on their marketing approach, 2016 20

Exhibit 11: Active niche MVNOs, Emerging Asia, 2016 22

Exhibit 12: Ethnic MVNOs, Malaysia, 2016 23

Exhibit 13: Main reason to launch a retail MVNO model 24

Exhibit 14: Examples of business based MVNOs operating in emerging Asia 25

Exhibit 15: MVNO MY Evolution’s business model 26

Exhibit 16: China’s MVNO subscription evolution for and CAGR 2016-2021 28

Exhibit 17: MVNO subscription evolution for selected countries and CAGR 2016-2021 28

Exhibit 18: Regulation drivers impacting the MVNO market, 2016 29

Exhibit 19: Most recent cases of MVNO regulation, emerging Asia 30

Exhibit 20: Most recent cases of regulations affecting MVNOS in emerging Asia 31

Exhibit 21: Indirect regulatory measures favoring MVNOs, 2016 32

Exhibit 22: MVNO activity ranking based on forecasted penetration levels 2016-2021 33

Exhibit 23: MVNO activity ranking based on forecasted penetration levels 2016-2021 (Contd.,) 34

Exhibit 24: Mobile market share of all Chinese MVNOs (in terms of total mobile subscriptions) 2015-2021 36

Exhibit 25: Alibaba key developments in the Chinese telecom market (2014-2016) 37

Exhibit 26: Special offers for redONE subscribers 38

Exhibit 27: redONE subscriptions 2012-2015 39

Exhibit 28: Super SIM offered by Smart Pinoy with two numbers (Malaysia + Philippines), 2016 40

Exhibit 29: Smart life global application 41

Figures

List of Figures

Exhibit 1: MVNO Market structure 9

Exhibit 2: MVNO Main operational business MODELS 9

Exhibit 3: Most prevalent MVNO Business models in APAC based on their marketing approach 10

Exhibit 4: MVNO Business models based on their marketing approach 11

Exhibit 5: MVNO Subscriptions market share by region, 2016 17

Exhibit 6: MVNO Subscriptions as a percentage of total mobile subscriptions by region, 2016 17

Exhibit 7: MVNO Subscriptions as a percentage of total mobile subscriptions by country, 2016 18

Exhibit 8: MVNO Subscription market share by country, emerging Asia, 2016 18

Exhibit 9: Number of active MVNOs And market share per business model, emerging Asia, 2016 19

Exhibit 10: Most prevalent MVNO Business models in emerging Asia based on their marketing approach, 2016 20

Exhibit 11: Active niche MVNOs, Emerging Asia, 2016 22

Exhibit 12: Ethnic MVNOs, Malaysia, 2016 23

Exhibit 13: Main reason to launch a retail MVNO model 24

Exhibit 14: Examples of business based MVNOs operating in emerging Asia 25

Exhibit 15: MVNO MY Evolution’s business model 26

Exhibit 16: China’s MVNO subscription evolution for and CAGR 2016-2021 28

Exhibit 17: MVNO subscription evolution for selected countries and CAGR 2016-2021 28

Exhibit 18: Regulation drivers impacting the MVNO market, 2016 29

Exhibit 19: Most recent cases of MVNO regulation, emerging Asia 30

Exhibit 20: Most recent cases of regulations affecting MVNOS in emerging Asia 31

Exhibit 21: Indirect regulatory measures favoring MVNOs, 2016 32

Exhibit 22: MVNO activity ranking based on forecasted penetration levels 2016-2021 33

Exhibit 23: MVNO activity ranking based on forecasted penetration levels 2016-2021 (Contd.,) 34

Exhibit 24: Mobile market share of all Chinese MVNOs (in terms of total mobile subscriptions) 2015-2021 36

Exhibit 25: Alibaba key developments in the Chinese telecom market (2014-2016) 37

Exhibit 26: Special offers for redONE subscribers 38

Exhibit 27: redONE subscriptions 2012-2015 39

Exhibit 28: Super SIM offered by Smart Pinoy with two numbers (Malaysia + Philippines), 2016 40

Exhibit 29: Smart life global application 41

Frequently asked questions

MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market standard reports
Currency USD
$1,195

Can be used by individual purchaser only

$3,585

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market in real time.

  • Access a live MVNOs in Emerging Asia: MVNO friendly regulatory framework and unique product offerings to drive MVNO market dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.