Myntra, India (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

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Profile of retailer’s shopper base, key performance indicators, sales and market shares

According to GlobalData’s 2021 Q3 Consumer Survey, Myntra’s India clothing & footwear shoppers are 50.2% male, and 49.8% female, and the retailer’s shopper base is skewed towards shoppers aged 25-44, who account for a 63.5% share due to their greater propensity to purchase clothing & footwear online.

Myntra saw a significant boost to its share of the Indian clothing & footwear market in 2020, from 0.2% in 2019 to 0.5%, due to the vast numbers of consumers switching to purchasing clothing & footwear online because of the impacts of COVID-19.

In 2021, Myntra launched M-Live, a live video streaming and live commerce section on Myntra’s app that will expand on its current content-led commerce efforts.

Scope

– Myntra attracts a wide range of consumers due to its vast assortment of brands, product offerings and discounts

– Myntra’s different strategies to attract consumers will help it to grow in the long term

– Myntra should leverage its sustainable initiatives more to boost its position in the market

Reasons to Buy

– Gain a comprehensive knowledge on Myntra's business and develop a competitive advantage

– Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit

– Analysis of key players in the clothing &footwear market segment in India

Myntra
Nike
BigBazaar
Reliance Trends
Raymond Shop
Bata
Lifestyle
Pantaloons
Max
Shopper's Stop

Table of Contents

Table of Contents

Executive Summary

Myntra Retail Shopper Profile

India clothing & footwear shopper profile

Where Indian consumers purchase clothing & footwear

Retailers used for other categories

Myntra Overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and Market Shares

Apparel market

Myntra’s market share

Top 10 retailers’ market share

Myntra’s share of shoppers

Top 10 retailers’ market positioning map

Contacts

Frequently asked questions

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