Myntra, India (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
According to GlobalData’s 2021 Q3 Consumer Survey, Myntra’s India clothing & footwear shoppers are 50.2% male, and 49.8% female, and the retailer’s shopper base is skewed towards shoppers aged 25-44, who account for a 63.5% share due to their greater propensity to purchase clothing & footwear online.
Myntra saw a significant boost to its share of the Indian clothing & footwear market in 2020, from 0.2% in 2019 to 0.5%, due to the vast numbers of consumers switching to purchasing clothing & footwear online because of the impacts of COVID-19.
In 2021, Myntra launched M-Live, a live video streaming and live commerce section on Myntra’s app that will expand on its current content-led commerce efforts.
Scope
– Myntra attracts a wide range of consumers due to its vast assortment of brands, product offerings and discounts
– Myntra’s different strategies to attract consumers will help it to grow in the long term
– Myntra should leverage its sustainable initiatives more to boost its position in the market
Reasons to Buy
– Gain a comprehensive knowledge on Myntra's business and develop a competitive advantage
– Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing &footwear market segment in India
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Shopper's Stop
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Frequently asked questions
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