New Zealand Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation
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The meat market in New Zealand was valued at $2,356.0 million in 2020 and is forecasted to register a growth of more than 2% during the period 2021-2025. Per capita consumption and per capita expenditure of meat was higher in New Zealand than both the global and regional levels in 2020. Fresh meat (counter) was the largest category in 2020, followed by, chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, frozen meat, cooked meats – packaged, ambient meat, and cooked meats – counter.
Overview of the meat market in New Zealand
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What are the market dynamics in the meat market in New Zealand?
Fresh meat (counter) was the largest category in 2020, while the cooked meats – counter category is forecast to register the fastest value growth during 2020-2025. The fresh meat (counter) category is expected to gain maximum market share in value terms during 2020-2025. “Older consumers” represent the largest subset of the meat sector in New Zealand in 2020. Amongst the top 10 cities, Auckland contributed the most to the volume growth of New Zealand meat during 2015-2020. Fresh meat (counter), was the most consumed category across leading cities in New Zealand.
Meat market in the Asia-Pacific, in 2020
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New Zealand accounted for a value share of more than 0.2%, in the Asia-Pacific meat sector in 2020. The country is expected to register overall value and volume growth during 2020-2025. New Zealand ranks fourth in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 9% in 2020. Per capita consumption of meat in New Zealand decreased from 2015 to 2020, which was higher than both the global level, and the regional level. However, the per capita consumption of meat in New Zealand is expected to increase by 2025.
What are the category classifications in New Zealand’s meat market?
Fresh meat (counter) led the New Zealand meat sector in terms of per capita consumption in 2020, followed by chilled raw packaged meat – whole cuts and chilled raw packaged meat – processed. However, per capita consumption of ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat was higher in New Zealand compared to both regional and global levels in the same year.
Meat market in New Zealand, by category
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Who are the major players in New Zealand’s meat market?
In 2020, Tegel Foods Ltd led the meat market of New Zealand followed by Macro Meats Pty Ltd. Hellers Limited, Brink’s, and Premier Beehive NZ Limited.
Meat market in New Zealand, by key players
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Market report scope
Market size (Year – 2020) | $2,356.0 million |
Growth rate | CAGR of >2% from 2021 to 2025 |
Base year for estimation | 2020 |
Segmentation by category | Fresh Meat (Counter), Chilled Raw Packaged Meat – Whole Cuts, Chilled Raw Packaged Meat – Processed, Ambient meat, Frozen meat, Cooked meats – packaged, and Cooked meats – counter |
Key players | Tegel Foods Ltd, Macro Meats Pty Ltd. Hellers Limited, Brink’s, and Premier Beehive NZ Limited |
The report provides an in-depth analysis of the following:
- Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
- Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat – processed, chilled raw packaged meat – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
- Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton – folding, bag, sleeve, shrink wrap, and other primary outer type.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.
Macro Meats Pty Ltd
Hellers Limited
Brink's
Premier Beehive NZ Limited.
Silver Fern Farms
Inghams Enterprises Pty Limited.
Firstlight Foods Limited
Heinz Wattie's Ltd.
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Frequently asked questions
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What is New Zealand’s meat market output in 2020?
New Zealand’s meat market was valued at $2,356.0 million in 2020.
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What is New Zealand’s meat market growth rate?
New Zealand’s meat market is forecasted to register a growth of more than 2% during the period 2021-2025.
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What are the key categories in New Zealand’s meat market?
Key categories in New Zealand’s meat market include fresh meat (counter), chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, ambient meat, frozen meat, cooked meats – packaged, and cooked meats – counter.
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Who are the key players in New Zealand’s meat market?
In 2020, Tegel Foods Ltd led the meat market of New Zealand followed by Macro Meats Pty Ltd. Hellers Limited, Brink’s, and Premier Beehive NZ Limited.
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