North America Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2024 Update
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North America Destination Tourism Report Overview
In 2023, international arrivals to the region reached 126.7 million, which is still lower than the pre-pandemic level seen in 2019. The numbers are however expected to surpass the pre-pandemic levels in 2024. As per GlobalData, the number of international arrivals will grow at a CAGR of more than 8% from 2023 to 2028, helped by the region’s reputation for attractive and varied landscapes, wildlife, sun and beach destinations, modern cities, and appeal for different kinds of holidays. In 2023, the US had the highest percentage of overall international arrivals in the North American region, followed by Mexico.
The North America destination tourism market research report provides an in-depth analysis of destination markets, infrastructure developments, and attractions. The report also offers an in-depth understanding of the North America destination tourism market dynamics through SWOT analysis along with sector risk assessment. Furthermore, a comprehensive analysis of the types of travelers that visit the destination will help in ascertaining the demand side.
Key Countries | · The US
· Mexico · Canada |
Key Tourism Types | · Sun and beach
· Visiting friends or family · City break · Cultural · Adventure/sport |
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North America Destination Tourism Trends
North America is home to many bustling cities which are full of cultural landmarks. All three countries leverage their natural beauty by focusing marketing campaigns on their outdoor environments. Mexico, the US, and Canada boast a remarkable array of natural landscapes including coastal areas, national parks, and mountain ranges which are widely regarded as some of the most stunning on the planet. Significant government investment in transportation and other quality travel infrastructure makes it accessible. The region not only has attractive destinations to visit but its sizable VFR (Visiting Friends and Relatives) market is a strong feature that allows North America to be recognized as one of the most developed tourism destination regions globally. Moreover, the growing adoption of online bookings, mobile apps, contactless payments, and virtual reality contributes to the user experience. Allowing potential tourists to virtually explore destinations increases their chances of booking; being technologically advanced also improves accessibility and efficiency and is more convenient for both tourists and industry stakeholders.
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North America Destination Tourism Market Segmentation by Countries
The US had the highest number of international arrivals in the region in 2023
Tourism is a huge industry in the US and serves millions of tourists both international and domestic throughout the year. The country is a melting pot of different ethnicities and cultures. The landscape varies across the large country from tropical beaches in Florida to the Yosemite National Park in California, and the Grand Canyon to natural hot springs in Arkansas. Quality of life is high in the US as per the Better Life Index. This has a significant impact on incoming visitors when choosing a vacation, stimulating VFR, leisure, and business travel equally.
North America Destination Tourism Market Analysis by Countries, 2023 (%)
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North America Destination Tourism Market Segmentation by Types
Sun and beach holidays were the most preferred holiday type in the North America destination tourism market in 2021
A few of the various types of holidays visitors prefer to enjoy in the North America region are sun and beach holidays, visiting friends or family, city break holidays, cultural holidays, and adventure/sports holidays. North America caters to and accommodates mass tourism mainly through its established infrastructure and facilities, such as hotels, lodges, and transportation services. These facilities are created to ensure accessibility to many tourists, ranging from offering different accommodation options such as hotels and Airbnb to various tour packages to suit different needs and budgets. They are also a prime spot for sun and beach vacations with lots of amenities and a variety of beaches. Some of the highlights are Hawaii’s beaches, Miami Beach, and Coopers Beach.
North America Destination Tourism Market Analysis by Types, 2021 (%)
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Segments Covered in the Report
North America Destination Tourism Countries Outlook (2023)
- The US
- Mexico
- Canada
North America Destination Tourism Types Outlook (2023)
- Sun & Beach Holidays
- Visiting Friends or Family
- City Breaks
- Cultural Holidays
- Adventure/Sport
Scope
This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, North America.
Key Highlights
In 2023, international arrivals to the country reached 126.7 million. Majority of the travelers preferred to travel to North America for leisure purposes, with 74.3 million travelers or 58.6% of overall international arrivals traveling for this purpose.
Singles, however, accounted for the largest share of inbound travelers in 2023 (41.4% of all inbound trips, or 52.9 million travelers), as this region is increasingly becoming one of the sought after solo travel destinations with varied geographical features, adventure spots and range of accommodations.
Domestic tourism in North America has always been dominated by VFR, which accounts for 39.5% of all trips in 2023. This number in 2023 accounts for 789.9 million trips.
Intraregional tourism plays a significant part in inbound tourism for each of the North American destinations. In 2023, a significant portion of US’s inbound tourist share is attributed to visitors from Canada and Mexico, accounting for 53% of the total. Similarly, Canada also exhibits a comparable pattern, where the majority of the influx of visitors in 2023, amounting to 71.5%, originating from the US and Mexico.
Reasons to Buy
- Obtain a clear and detailed insight into new developments in North American countries.
- Use data and analysis to explore trends related to international arrivals and spending, tourism segments, as well as construction, foreign direct investments (FDI), airlines, and hotel developments.
- Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Gadventures
Fairmont Hotels & Resorts
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Mandarin Oriental Hotel Group
Hilton Hotels & Resorts
Table of Contents
Frequently asked questions
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Which type of holidays were preferred by tourists in North America in 2021?
Sun and beach holidays was the most preferred holiday type in North America in 2021.
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What are the destination tourism types preferred by tourists?
A few of the common tourism types in the North America tourism market include sun and beach, visiting friends or family (VFR), city break, culture, and adventure/sport, among others.
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Which country had the highest percentage of overall international arrivals in the North American region in 2023?
The US had the highest percentage of overall international arrivals in the North American region in 2023.
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