Norway Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
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Poor summer in 2015 dampened the Norwegian beer market, due to wet weather in the month of June beer suffered a setback during the high season. Average price of beer increased by 2% in 2015 across all trade channels. Growth of beer market in Norway is highly dependent on distribution and consumer preference. However the government relaxed its strict laws over advertising and promotional offers. Consumers are now showing interest in beers aside the traditional pilsner style lager. Excise duty was increased in January 2015 leading to the increasing in prices.
Scope
Only hot drinks and Bulk/HOD water shows a stable growth while beer shows a flat performance.
Poor summer dampens market in high season.
Excise duty increased in January 2015 leading to 2% increase in prices of beer.
Consumers show newfound interest in ale and craft beer apart from traditional pilsner style lager beer mostly due to increase in travel.
Relaxation in strict laws over advertising and promotion.
All alcoholic drinks suffered decline except FABs especially due to bad weather.
Strict drunk driving limits scare customers away from alcoholic beverages.
3% growth in imports reflecting interest in international brands.
Reasons to Buy
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View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Aass Bryggeri
Mack’s Ølbryggeri As
Nøgne Ø
Grans Bryggeri As
Interbev As
Ringnes As
Union Bryggeri As
Coop Norge As
ICA Norge As
NorgesGruppen ASA
Haugen-Gruppen Norway AS
Lervig Aktiebryggeri
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