Online Apparel Market Size, Share and Trend Analysis by Segments, Region, Category Performance and Competitive Landscape to 2027
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Online Apparel Market Report Overview
The online apparel market size was valued at USD538.8 billion in 2022. The market will grow at a CAGR of more than 6% during 2022-2027. Continued investments by brands and retailers in their online propositions will eventually drive the online apparel market growth during the projected period.
Online Apparel Market Outlook 2022-2027 (USD Billion)
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The online apparel market report offers data that showcase the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2022 in each of the categories as well as the entire online apparel market. This online apparel market research report provides historical and forecast period data for total apparel sales. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and sectors.
Market Size (2022) | USD538.8 billion |
CAGR (2022-2027) | >6% |
Forecast Period | 2023-2027 |
Historical Period | 2017-2022 |
Key Regions | · Europe
· Asia-Pacific · Americas · Middle East and Africa |
Key Categories | · Clothing
· Accessories · Footwear |
Key Online Apparel Retailers | · Shein
· Amazon · Alibaba · JD.Com · Zalando |
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Online Apparel Market Dynamics
Online shopping is favored by many consumers because of its ease and convenience, allowing consumers to browse and purchase items 24/7. Furthermore, the wide array of payment options offered by retailers, including the proliferation of buy now, pay later services, and increasingly rapid fulfilment options (including same day delivery) enhance the overall consumer experience, driving the growth of the online apparel market.
Apparel retailers are using technology such as artificial intelligence (AI) to improve their online propositions, such as by enabling size recommendations, personalized product recommendations, and targeted marketing. Companies such as Zalando are providing consumers with product recommendations based on criteria given by the consumer, such as the type and location of an event.
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Online Apparel Market Segmentation by Categories
The clothing category dominated the online apparel market in 2022.
The key categories of the online apparel market are clothing, accessories, and footwear. Womenswear, menswear, and childrenswear are the key sub-categories of the clothing category. Womenswear is the most dominant category sold online due to the prevalent interest in fashion among women.
The growth of the footwear category is owing to rising use of new technologies that make it easier for shoppers to find their optimal size and fit online. The other factor contributing to the category growth is the ongoing outperformance of trainers.
Online Apparel Market Analysis by Categories, 2022 (%)
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Online Apparel Market Segmentation by Region
The Americas dominated the online apparel market in 2022
The key regions of the online apparel market are the Americas, Europe, Asia-Pacific, and Middle East and Africa. In 2022, the Americas was the leading regional segment of the online apparel market. The US was the leading country in the Americas region. However, the Americas’ share of the online apparel market will decline during the projected period due to high inflation pressuring consumers to reduce their apparel spend. On the other hand, Asia-Pacific will witness a rise in the share due to its young population and growing middle-class group.
Online Apparel Market Analysis by Country, 2022 (%)
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Online Apparel Market – Competitive Landscape
The key retailers in the online apparel market are:
- Shein
- Amazon
- Alibaba
- Com
- Zalando
In 2022, Shein was the leading online apparel retailer. The company overtook Amazon in 2022 and has since seen further growth owing to its extremely low prices. Financially restrained and trend-conscious shoppers find it appealing to make informed purchase decisions due to the economic prices quoted by the company.
Online Apparel Market Analysis by Brands, 2022 (%)
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Key Segments Covered in the Online Apparel Market Report
Online Apparel Category Outlook (Value, USD Billion, 2017-2027)
- Clothing
- Accessories
- Footwear
Online Apparel Regional Outlook (Value, USD Billion, 2017-2027)
- Europe
- Asia-Pacific
- Americas
- Middle East and Africa
Key Highlights
Online sales growth is set to remain strong, with a projected CAGR of 6.5% between 2022 and 2027
Asia Pacific to overtake the Americas to become the biggest online apparel market
Shein’s rapid growth has allowed it to become the top brand and retailer in the online apparel market
Reasons to Buy
Gain an understanding of the drivers of the online apparel market along with data, forecasts along with a region-wise and category-wise analysis
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Table of Contents
Frequently asked questions
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What was the online apparel market size in 2022?
The online apparel market size was valued at USD538.8 billion in 2022.
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What is the growth rate of the online apparel market?
The online apparel market is expected to grow at a CAGR of more than 6% during 2022-2027.
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Which category dominated the online apparel market?
The clothing category dominated the online apparel market in 2022.
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Which are the key retailers in the online apparel market?
Shein, Amazon, Alibaba, JD.Com, and Zalando among others are some of the key retailers in the online apparel market.
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