Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey
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Managing rising ingredient costs and the costs of complying with legislative changes will be key to success for FMCG companies over the next five years. Concerns surrounding lifestyle diseases and pollution are increasing among consumers, which stands as an opportunity for companies to maneuver their product positioning strategies for 2021. Furthermore, the majority of executives agree that fresh, natural, and pure marketing claims will remain tried and tested methods for attracting customers.
Scope
• Over the next five years, 50% of respondents expect new legislation and regulations will have a moderate impact on their business
• Lifestyle diseases and pollution will be more important concerns for consumers
• Overall, 40% of respondents either agree or strongly agree that there is space in FMCG market to invest in healthy or ‘better-for-you’ products
• Fresh and Local will be the optimum product positioning for the next five years
• Social media and video sharing websites will be the popular advertising channels for FMCG companies over the next five years
Reasons to Buy
Organizations can actively optimize their business operations and supply chain management by knowing the areas which will have the most significant cost rises
Organizations can streamline their product portfolio by understanding the consumers’ health issues and concerns
Helps organizations’ to allocate funds towards consumer demand for most effective product claims in various regions
By 2021, organizations can improve their promotional abilities and develop their brand awareness by knowing about the most effective advertising channels
General Mills
Maggi
Nestle
Kraft Heinz
Tesco PLC
Campbell Soup Company
ConAgra Foods
Inc.
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