Philippines Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
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The positive economic climate and consumer confidence contributed to the hike in demand of beer in Philippines. Increasing disposable income of young professionals helped to improve demand for imported brands, especially in on-premise channels. Premium and super premium segments continued to experience better volume improvements compared to the other segments.
Scope
High strength beer is the most popular in the local market and contributed two-thirds of volume in 2015.
The no-alcohol segment does not exist in the Philippines beer market and low alcohol brands accounted for less than half a percentage point of market share in 2015.
The improved availability of imported brands in on-premise channels also helped in increasing the number of options available to local consumers.
Reasons to Buy
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Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Philippines beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
San Miguel Brewery Inc
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