Poland Sports Broadcasting Media (Television and Telecommunications) Market Landscape

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Published: December 30, 2023 Report Code: GDUKSPC115066-ST

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Poland Sports Broadcasting Media Market Report Overview

The Poland telecom and pay-TV services market revenue was $7.5 billion in 2022 and the market will register a CAGR of more than 3% during 2022-2027. The contributions from mobile data and fixed broadband segments will drive the revenue increase during the forecast period.

Poland Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

Poland Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

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The Poland sports broadcasting media market research report analyzes the key players and the competitive landscape of the mobile services and fixed broadband market. The report also provides in-depth insights into the television and telecom services market concerning sports broadcasting in Poland.

Market revenue (2022) $7.5 billion
CAGR (2022-2027) >3%
Forecast Period 2022-2027
Key Broadcasters ·        TVP

·        Polsat

·        Canal+

·        Viaplay

·        Eleven Sports
Key Sectors ·        TV Services

·        Mobile Services

·        Fixed Broadband Services
Leading Players ·        Orange

·        Vectra

·        Iliad

·        INEA

·        T-Mobile
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Poland Sports Broadcasting Media Market Broadcasters

The key broadcasters in the Poland sports broadcasting media market are TVP, Polsat, Canal+, Viaplay, Eleven Sports among others

TVP: Telewizja Polska (TVP) is the public broadcasting corporation of Poland. It is the largest Polish television network, with 15 national channels, including TVP1 and TVP2, 16 regional channels (TVP3), 3 international channels, as well as streaming service TVP VOD. TVP1, the flagship channel of the broadcaster, was the country’s most popular channel in 2022 and TVP Sport was the leading thematic sports channel.

Poland Sports Broadcasting Media Market Analysis by Broadcasters

Poland Sports Broadcasting Media Market Analysis by Broadcasters

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Poland Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the Poland sports broadcasting media industry are TV services, mobile services, and fixed broadband services.

TV Services: DTH satellite will remain the leading pay-TV services delivery platform during the forecast period. Furthermore, Polsat Plus Group, offering pay-TV services under the ‘Polsat Box’ brand by Cyfrowy Polsat, and through its fixed-line telecom subsidiary Netia, led the pay-TV service market in Poland.

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Poland Sports Broadcasting Media Market - Competitive Landscape

A few of the leading players in the Poland sports broadcasting media market are:

  • Orange
  • Vectra
  • Iliad
  • INEA
  • T-Mobile

In 2022, Orange Polska led the mobile services market with the highest focus on mobile network expansion and 5G rollouts. The operator is focusing on digitalization, innovation, and offering a competitive range of cloud solutions in numerous Polish growing sectors such as cloud gaming. The operator announced plans to begin the phased shut down of its 3G mobile network through to 2025.

Poland Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

Poland Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

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Segments Covered in the Report

Poland Sports Broadcasting Media Sectors Outlook (Value, $ Billion, 2021-2027)

  • Pay-TV Services
  • Mobile Services
  • Fixed Broadband Services

Scope

  • By the end of 2022, 13.4 million subscribers used pay-TV services in Poland, a decline of 56,000 from 2021. DTH satellite will remain the leading pay-TV services delivery platform during the 2022-2027 forecast period.

  • Total mobile subscriptions in Poland reached 56.4 million in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 2.7% with mobile network operators (MNOs) adding a combined 8.1 million subscriptions and bringing the country’s total mobile subscriptions to 64.4 million in 2027.

  • Total fixed broadband lines in Poland will increase from 9.1 million in 2022 to 14.0 million by the end of 2027, driven by initiatives from the government, as well as operators in expanding broadband connectivity in the country.

Key Highlights

IPTV subscriptions will grow from 1.6 million in 2022 to 2.2 million in 2027, registering a CAGR of 7.0% on the back of improved fixed broadband infrastructure within the country, which supports the delivery of high-quality IPTV services.

Polsat Plus Group, offering pay-TV services under the ‘Polsat Box’ brand by Cyfrowy Polsat, and through its fixed-line telecom subsidiary Netia, led the pay-TV service market in Poland with 39.1% of total pay-TV subscriptions in 2022.

5G uptake in Poland will increase from 19.0% in 2022 to 48.6% by 2027, driven by 5G coverage expansion, making packages more attractive, and additional spectrum which will help telcos to improve the range and data quality of data transmission.

Fiber was the leading technology to provide residential fixed broadband services in 2022 with a 40.2% share of residential broadband subscriptions. Fiber will remain the leading fixed broadband technology through the forecast period, growing to a 60.2% share by 2027.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Poland television and telecommunications market. The report also provdes an analysis of service providers in a concise format to help executives build proactive and profitable growth strategies.

  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Polish pay-TV, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.

  • With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

Canal+
Cyfrowy Polsat
Eleven Sports
Iliad
Netia
Orange
Play
Plus
Polsat Plus Group
T-Mobile
TVN
TVP
UPC
Vectra
Viaplay
Warner Bros Discovery

Table of Contents

  • 1. Country Statistics

    • 1.1. Population and households context

  • 2. Television and telecom services market outlook

    • 2.1. TV services market

    • 2.2. Mobile services market

    • 2.3. Fixed broadband services market

    • 2.4. Total telecom services revenue

  • 3. Competitive landscape snapshot

    • 3.1. Competitive landscape

  • 4. Additional Resources

    • 4.1. Data Table

    • 4.2. Glossary

    • 4.3. Research methodology

    • 4.4. About GlobalData

    • 4.5. GlobalData offices

    • 4.6. Contact us

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