Pre- and Post-Pandemic Beauty Habits – Trend Overview, Consumer Insight and Brand Implications
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The beauty industry was heavily impacted by the COVID-19 pandemic. Consumer priorities changed with many placing more importance on health & wellness than they did pre-pandemic. During the height of the pandemic, consumers invested in skincare and paid more attention to ingredient lists and product formulations, resulting in a shift toward a more minimalist beauty routine.
The pre and post-pandemic beauty habits research report gives an insight into the different routes by which products can align with the pre and post-pandemic beauty trends including examples of best-in-class innovation. The report also compares the presence of the trends in each industry across the health and beauty space and offers what the key opportunities are.
Pre- and Post-Pandemic Beauty Habits – Consumers' Insight
Health & wellness remains important to consumers as they adapt their beauty routines to life after the height of the pandemic and are prioritizing ingredients that align with their new-found health & wellness goals. Generation Y consumers are most attentive to the ingredient lists of products.
Amid rising inflation globally, products which align with the easy & affordable megatrend are also likely to become more important as many consumers face financial difficulty. According to GlobalData’s 2022 Q2 consumer survey, more than 60% of global consumers are extremely or quite concerned about their financial situation.
Attention Consumers Give to The Ingredients in Beauty and Grooming Products
To know more about consumer insights and pre-and post-pandemic beauty habits, download a free report sample
Pre- and Post-Pandemic Beauty Habits - Brand Implication
Brands are addressing consumers’ evolving beauty habits by offering at-home products/services that mimic salon treatments as well as multifunctional products, skinimalism, bold make-up offerings, and others.
Pre- and Post-Pandemic Beauty Habits Report Overview
Key Brand Implications | At-Home Products/Services, Skinimalism, Bold Make-Up Offerings, and Others |
Key Highlights
- Consumers will continue to be most influenced by how a product or service will impact their health and well-being before making a purchase and this was true before the pandemic but has since been amplified as consumers remain highly cautious.
- As consumers become accustomed to purchasing beauty products online during the pandemic, retailers, dermatologists, and beauty experts now share more information via these channels, resulting in a more informed shopper.
- Amid financial uncertainty due to rising inflation in recent months, consumers will also begin to prioritize multifunctional products that meet their specific needs and desires and offer value for money.
To know more about pre- and post-pandemic beauty habits, download a free report sample
Reasons to Buy
- Gain insight into the different routes by which products can align with the pre-and post-pandemic beauty trends including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the health and beauty space, and learn what the key opportunities are.
- Identify the innovation implications of pre- and post-pandemic beauty habits for your sector
GLO24K
Too Faced
Drunk Elephant
Lancome
The Ordinary
TUNI
Table of Contents
Frequently asked questions
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Which generation of consumers is most attentive to the ingredient lists of products?
Generation Y consumers are most attentive to the ingredient lists of products.
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What are the key brand implications?
Brands are addressing consumers’ evolving beauty habits by offering at-home products/services that mimic salon treatments as well as multifunctional products, skinimalism, bold make-up offerings, and others.
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What can Brands do to attract more customers?
Brands can offer more multifunctional products to attract customers as consumers will begin to prioritize products that meet their specific needs and desires and offer value for money.
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Are consumers concerned about their personal financial situation?
According to GlobalData’s 2022 Q2 consumer survey, more than 60% of global consumers are extremely or quite concerned about their personal financial situation.
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