Quarterly Beverage Tracker First Quarter 2016: Northern Ireland; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Carbonates saw a stagnation this quarter, with low calorie drinks boosting consumption, as the war on sugar continues and Easter came very early. The increase in consumers looking after their bodies after Christmas has also had an impact on sports drinks, with sales in the first quarter boosted by the post-Christmas rush to the gym. Beer saw a decline as unfavourable weather saw less Horeca consumption.
Scope
• The rise in first quarter consumption of gin and tonic is largely due to the post-Christmas popularity of dieting.
• Cider saw a decline with increased competition from other alcoholic drinks being a large contributing factor to the decline.
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Northern Ireland beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Northern Ireland to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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