Quarterly Beverage Tracker Fourth Quarter 2015: Czech Republic; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Retail sales grew moderately as people shopped for consumer goods rather than drinks. Fear of unemployment is still one of the main factors keeping consumer spending low. Healthy growth in tourism resulted in increased restaurant sales where consumers started to relax their spending on meals and beverages. Spirits sales continued to recover on the back of increasing sales in Horeca.
Scope
• Frequent special offers on branded products caused a decline for PL products
• An unusually warm climate for the time of year and increased consumer confidence drove sales of soft drinks
• Long-life local flavored milk took an increased share of the market as sales of fresh imported brands declined
• Consumers started to socialize more which resulted in stagnated sales of hot tea in 2015
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Czech Republic beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Czech Republic to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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