Quarterly Beverage Tracker Fourth Quarter 2017: Turkey
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All the vital news, analysis, and commentary curated by our industry experts.
GlobalData’s Turkey Quarterly Beverage Tracker Q4-17 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
– Top line consumption volumes for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2017 provisional data and 2018 forecasts for all beverage categories.
– Carbonates consumption data for Q4-2017 vs Q4-2016, moving annual totals (MAT), full year 2017 provisional data and 2018 forecasts split by regular vs low calorie, and key flavor.
– An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends.
– Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017.
Scope
– The positive economic mood continued in Q4-17, with political and social stability encouraging more consumers to return to their daily consumption routines
– The recovery of tourism continued in the last quarter and, as numbers increased, consumption saw a boost
– Increasing inflation and exchange rates affected shelf prices in Q4-17, so consumers may lean towards lower-priced options in the near future
– The limonata segment remained strong as it continued to be perceived as comparatively natural, healthy and traditional in the soft drinks market
– The government implementation of a new tax on JNSD, carbonates, iced/RTD tea drinks and carbonated water categories is likely to impact pricing and marketing strategies in upcoming quarters
Reasons to Buy
– Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning.
– Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives.
– Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company.
– View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
– Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
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