Quarterly Beverage Tracker Second Quarter 2016: Turkey; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages
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Ramadan fell in this quarter which made consumers switch to iced/RTD tea drinks and still drinks. Growing consumers’ health and hygiene concerns have increased demand for packaged water and dairy drinks while driving down the demand for bulk/HOD water. Due to constant price increases and stringent government legislations consumption of alcoholic beverages is reduced, especially beer category. Major companies also followed price strategies targeting these products by decreasing prices of multipacks, especially in modern retail channels.
Scope
• Market leaders increased their production due to the increase in demand for carbonated water
• Carbonates consumption increased in the second quarter mostly driven by major companies’ efforts during the Ramadan period
• Fermented milk remained one of the largest growing categories
• The juice category benefitted from health concerned consumers who try avoiding nectars and still drinks due to their sugar content
Reasons to Buy
Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives
Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation
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