Digital Marketing Trends in Rheumatoid Arthritis
All the vital news, analysis, and commentary curated by our industry experts.
Digital Marketing Trends in Rheumatoid Arthritis Report Overview
AbbVie’s Rinvoq.com achieved the highest total traffic across rheumatoid arthritis (RA) patient brand sites in the US, with over four million visitors from February 2022 to January 2023. This was followed by AbbVie’s Humira.com and Amgen’s Enbrel.com. The highest proportion of traffic to branded patient RA websites originated from organic sources, followed by direct. Xeljanz.com was supported by the most paid search engine optimization (SEO) while Amgen spent the most on digital display advertising (DDA) for Enbrel.com.
The digital marketing trends in the Rheumatoid Arthritis report assess key digital marketing metrics of pharma assets in RA, including branded websites for patients and healthcare professionals (HCPs), unbranded websites, and social media accounts. The report offers metrics on website traffic volume, engagement, source, digital display advertising (DDA), paid search engine optimization (SEO), and social media post interaction. Moreover, the countries analyzed in the report are the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN).
Major US Patient Branded Websites for Rheumatoid Arthritis
The major US patient-branded websites for RA are Rinvoq.com, Humira.com, Enbrel.com, Xeljanz.com, Olumiant.com, and Cimzia.com. Between February 2022 and January 2023, Rinvoq.com achieved most of the traffic and was followed by AbbVie’s Humira.com and Amgen’s Enbrel.com. Additionally, Humira.com achieved the highest average visit duration, while Enbrel.com had the most pages per visit and the lowest bounce rate.
Traffic Share to Branded US RA Patient Sites, February 2022 – January 2023 (%)
For more insights into the total traffic share of the US patient-branded websites, download a free report sample
Major US HCP Branded Websites for Rheumatoid Arthritis
The major US HCP-branded websites for RA are Enbrelpro.com, Rinvoqhcp.com, Humirapro.com, Rituxan-hcp.com, Orenciahcp.com, and Remicadehcp.com. Enbrelpro.com achieved most of the total traffic between February 2022 and January 2023, followed by Rinvoqhcp.com and Humirapro.com. Furthermore, Humirapro.com achieved the highest average visit duration as well as the highest pages per visit and lowest bounce rate.
Traffic Share to Branded US RA HCP Sites, February 2022 – January 2023 (%)
For more insights into the total traffic share of the US HCP branded websites, download a free report sample
Top US Social Media Activity in RA
Eli Lilly posted the most RA content across its US social media channels. The post with the highest interaction was from Eli Lilly’s Medical US Twitter account highlighting the differences between RA and PsA. BMS had the second-highest number of RA posts across its various social media channels. The post with the highest interaction was from its Science at BMS Twitter account for the EULAR 2022 conference which promoted its latest research in RA, lupus, and PsA.
Major EUCAN Branded Websites for Rheumatoid Arthritis
The major EUCAN-branded websites for RA are Abbvie-care.de, Ratgeber-rheuma.de, Abbviecare.fr, Abbviecare.es, and Abbviecare.ca. AbbVie-care.de achieved most of the total traffic between February 2022 and January 2023, followed by Novartis’s Ratgeber-rheuma.de. Abbviecare.fr achieved the highest average visit duration while Abbviecare.ca had the highest pages per visit.
Traffic Share to Branded EUCAN RA Sites, February 2022 – January 2023 (%)
For more insights into the total traffic share of the EUCAN-branded websites, download a free report sample
Top EUCAN Social Media Activity in RA
The post with the highest interaction was from AbbVie España’s Instagram account, which raised awareness about the impact of RA in Spain on World Rheumatic Diseases Day 2022. Sanofi had the highest number of posts related to RA on its Spanish Twitter account, but the interaction was low. The post with the highest interaction was from March 2022 and raised awareness as to why women are more impacted by RA.
Rheumatoid Arthritis Digital Marketing Report Overview
|Key US Patient-Branded Websites||Rinvoq.com, Humira.com, Enbrel.com, Xeljanz.com, Olumiant.com, and Cimzia.com|
|Key US HCP Branded Websites||Enbrelpro.com, Rinvoqhcp.com, Humirapro.com, Rituxan-hcp.com, Orenciahcp.com, and Remicadehcp.com|
|Key EUCAN Branded Websites||Abbvie-care.de, Ratgeber-rheuma.de, Abbviecare.fr, Abbviecare.es, and Abbviecare.ca|
Reasons to Buy
- Understand the digital marketing competitive landscape in RA, to lead patient and HCP branded assets across different regions.
- See what tactics pharma companies are using to drive traffic to their RA branded and unbranded assets for patients and HCPs, such as DDA and paid SEO.
- Understand what sources of website traffic are generating the most visits to these assets, such as paid SEO, social media, or organic searches.
- Compare top branded assets for patients by how they address and support different patient needs.
- See what pharma social media accounts in RA are the most active and achieving the most engagement.
Bristol Myers Squibb
Merck & Co
Table of Contents
US Patient Branded Websites
US HCP Branded Websites
US Unbranded Websites
US Social Media
EUCAN Branded Websites
EUCAN Unbranded Websites
EUCAN Social Media
Frequently asked questions
What are the key US patient-branded websites for Rheumatoid Arthritis?
The key US patient-branded websites for Rheumatoid Arthritis are Rinvoq.com, Humira.com, Enbrel.com, Xeljanz.com, Olumiant.com, and Cimzia.com.
What are the key US HCP-branded websites for Rheumatoid Arthritis?
The key US HCP-branded websites for Rheumatoid Arthritis are Enbrelpro.com, Rinvoqhcp.com, Humirapro.com, Rituxan-hcp.com, Orenciahcp.com, and Remicadehcp.com.
What are the key EUCAN-branded websites for RA?
The major EUCAN-branded websites for RA are Abbvie-care.de, Ratgeber-rheuma.de, Abbviecare.fr, Abbviecare.es, and Abbviecare.ca.
Which major US HCP branded website achieved the highest traffic for RA between February 2022 and January 2023?
Enbrelpro.com achieved most of the total traffic for RA between February 2022 and January 2023.
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