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Thematic Analysis
Augmented Reality in Sport: Strategic Intelligence
An analysis of the Augmented Reality in Sport sector, which provides a detailed, easy to follow overview of the augmented reality in sport sector, including a look at the key leaders of the sector's value chain. AR will become an $87 billion market by 2030: Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. According to GlobalData forecasts, global AR market revenue will exceed $87 billion by 2030, up from nearly...
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Sector Analysis
Sponsorship Sector Report - Consumer Goods Americas 2026
This report provides an overview of the consumer goods Americas sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. From 2020–2025, consumer goods sports sponsorship across the Americas grew sharply. Value rose 43.9% (7.6% CAGR) and volume increased 66.4%. Brands shifted from passive logos to performance-led activations. This strategy optimizes results for value-conscious shoppers. American football leads annual...
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Sector Analysis
Sponsorship Sector Report - Non-Alcoholic Beverages - Americas 2026
This report provides an overview of the non-alcoholic beverages sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. The non-alcoholic beverages industry across the Americas spent $1.10bn annually on sports sponsorship in 2025—an increase of 39.1% from 2020. Soft drinks remain the dominant sub-sector, but energy drink brands are growing faster. Since 2020, soft drinks’...
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Thematic Analysis
Global M&A Deals in H1 2026 - Top Themes by Sector: Strategic Intelligence
If you want to understand the themes that drive an industry, simply look at the list of recent mergers and acquisitions (M&As). This report analyzes the disruptive themes that have driven M&A activity in H1 2026 across all sectors including materials, consumer, energy, financials, healthcare, industrials, technology, media & telecoms. The global M&A market in H1 2026 witnessed deals worth $1.7 trillion, a growth of 47% compared to H1 2025. Â The TMT sector led the M&A deal activity, with deals...
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Sector Analysis
Sponsorship Sector Report - Business and Consumer Services 2026
This report provides an overview of the Business & Consumer Services sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Business & consumer services sports sponsorship reached $1.13B annually in 2025, up 88.6% from 2020. Soccer leads both volume and value, combining many low-value renewals with occasional major rights deals; basketball and American football generate higher-value packages via...
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Thematic Analysis
Consumer M&A Deals H1 2026 - Top Themes: Strategic Intelligence
This report analyzes the disruptive themes that have driven M&A activity in H1 2026 in the Consumer Sector.
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Product Insights
The Business of the 2026 FIFA World Cup
Why Does the 2026 FIFA World Cup Matter to the Global Sports Business Market? The 2026 FIFA World Cup is set to be one of the biggest commercial events in global sport, bringing together 48 teams and generating significant revenues through media rights, sponsorship, ticketing, and commercial partnerships. GlobalData’s Business of the 2026 FIFA World Cup report provides an in-depth analysis of the tournament’s commercial landscape, examining the major revenue streams associated with FIFA, the competing teams, host cities, sponsors,...
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Sector Analysis
Australia Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2026 Update
Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Australia. This report explores the types of travelers that visit the region as well as a SWOT analysis.
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Sector Analysis
China Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2026 Update
Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in China. This report explores the types of travelers that visit the country as well as a SWOT analysis.
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Sector Analysis
Sponsorship Sector Report - Automotive - Americas 2026
This report provides an overview of the automotive sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Sponsorship Landscape: Since 2020, automakers in the Americas have increased sports sponsorship spend (+18.6%) and especially deal volume (+28.3%) by adding more, smaller, locally targeted partnerships to defend brand awareness and support intensifying EV competition amid softer post-Covid...
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