Russia: Falling Voice Revenue and Macroeconomic Uncertainty to Slow the Growth of the Telecom Market
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The telecommunications market in Russia will generate $19.3bn in service revenue in 2016. Telecom service revenue is expected to grow at a CAGR of 1.0% during 2016-2021, primarily driven by the growth in mobile data revenue. Mobile data will be the primary growth driver during the period, benefitting from LTE investments, along with higher smartphone penetration led by aggressive commercial efforts via operators’ own-brand retail chains. Pay-TV revenue will be another market driver. Operators are focusing on unleashing demand for data services and exploring new revenue streams in IoT/M2M, cloud, HD TV and other data-intensive services.
Scope
• The overall telecom service revenue in Russia is estimated to generate $19.3bn in 2016 (down by 11.1% over 2015) and is estimated to reach $20.3bn by 2021. The growth will be mainly driven by data segments (mobile and fixed) and pay-TV. The Russian telecom market will be dominated by the big three players, MTS, Megaton and Beeline, with all major players offering mobile, fixed and pay-TV services. Due to intense competition and declining traditional voice services, operators are focusing on innovative bundled offerings and affordable data-enabled devices. Moreover, operators will continue to invest in LTE expansion, 5G, HD and IoT/M2M technologies to have a competitive edge in the market.
Reasons to Buy
Gain in-depth analysis of current strategies and future trends of the telecommunications market in Russia, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
Understand the factors behind ongoing and upcoming trends in Russia’s mobile communications, fixed telephony, broadband markets and pay-TV markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.
Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Russia.
Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.
Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Russia.
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