S.C. Johnson & Son, Inc. – Company Overview and Analysis, 2023 Update
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S.C. Johnson & Son, Inc. (SCJ) Company Overview
Headquartered in Wisconsin, USA, S.C. Johnson & Son Inc. (SCJ) operates across the household products industry and sells home cleaning, home storage, air care, pest control, auto care, shoe care, and professional products. The company markets a variety of well-known brands, including Glade, Kiwi, OFF!, Pledge, Mr Muscle, Duck, Baygon, Raid, Ziploc, Scrubbing Bubbles, Windex, Autan, Bama, Shout, Mrs Meyers, Babyganics, Method, and Ecover, among others. SCJ has operations spread across North America, Latin America, Europe, Asia-Pacific, Africa, and the Middle East.
The “SCJ – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Categories (Household Products) | · Air Fresheners
· Insecticides · General Purpose Cleaners · Polishes · Toilet Care · Textile Washing Products · Dishwashing Products · Bleach · Scouring Products · Tissue & Hygiene |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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SCJ Company Analysis by Categories
The major categories of the household products segment in which SCJ deals are air fresheners, insecticides, general-purpose cleaners, polishes, toilet care, and textile washing products among others. In 2022, most of the brand sales were earned from the air fresheners category, followed by insecticides, and general-purpose cleaners.
SCJ Company Analysis by Category of the Household Products, 2022 (%)
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SCJ Company Analysis by Regions
SCJ is concentrated across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. North America generated the maximum sales with the US emerging as the market leader in 2022. Asia, the second-largest market for the company accounted for a 24% revenue share in 2022. In the wake of the COVID-19 pandemic, rising demand for high-quality health & hygiene products across the region has led consumers to spend more on these products.
SCJ Company Analysis by Regions, 2022 (%)
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SCJ - Top Themes
The major themes in which SCJ is investing are digitalization, health & wellness, and ESG.
Digitalization: In February 2023, SCJ’s OFF! brand collaborated with Google Cloud and Climate Engine to develop the OFF! Cast Mosquito Forecast application based on mosquito biology, which can predict mosquito populations up to seven days in advance. The application is currently available in Brazil and can be accessed as easily as the local weather forecast. SCJ aims to help educate the population about mosquito incidence and prevention.
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Scope
• SCJ generated the bulk of its revenue from the Americas, Asia, and West Europe in 2022_x000D_
• The air fresheners category is to grow across all regions except Africa_x000D_
• Asia to present growth prospects for SCJ through 2027
Key Highlights
- SCJ generated the bulk of its revenue from the Americas, Asia, and West Europe in 2022.
- The air fresheners category is to grow across all regions except Africa.
- Asia to present growth prospects for SCJ through 2027.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating category for SCJ in 2022?
Air fresheners were the highest revenue-generating category and accounted for the majority of SCJ’s total sales in 2022.
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Which region led SCJ’s business in terms of brand sales in 2022?
North America led SCJ’s business in terms of brand sales in 2022.
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What are the major themes in which SCJ is making investments?
SCJ is actively investing in digitalization, health & wellness, and ESG themes.
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