Secondhand Selling – Shopping Trends and Consumer Insights, 2024

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Secondhand Selling Market Overview

The secondhand market is constrained by concerns about the quality of secondhand goods, particularly, from consumers in Spain, Italy, and China. The following are some of the key highlights of the secondhand selling market:

  • Cost is one of the factors driving secondhand clothing & footwear buying, with more than 60% of consumers globally excluding China. China is majorly focusing on getting access to vintage, limited-edition, or unique items including all the other countries.
  • Italy and France have the highest proportion of Gen Z consumers who will shop the most secondhand.
  • The UK is majorly engaged in buying secondhand items to reduce waste and environmental impacts.
  • Gen Z is the generation driving secondhand shopping across all countries because of the commitment to sustainability, the greater normalization of purchasing via resale, and a desire for unique, cost-effective fashion choices

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The secondhand selling report provides a detailed analysis of shopping trends in different countries and generations. The report also analyzes the motivations for purchasing, future spending, and opinions on sustainability and ethics in fashion.

Consumer Generations ·        Gen Z

·        Gen Y

·        Gen X

·        Boomers

·        Silent Generation

Key Countries Covered ·        UK

·        UK

·        Germany

·        France

·        Italy

·        China

·        Spain

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Secondhand Selling Market Key Trends

A few of the key trends driving the secondhand selling market are authentication services help build trust with consumers; retailers offering their own secondhand platforms; and collaborations and pop-ups to diversify retailers’ offers.

In the rapidly evolving domain of secondhand retail, the introduction of authentication services is a useful tool to build trust with consumers. These services vet the authenticity and quality of pre-owned items, addressing consumer concerns about counterfeit products and misrepresentation.

Authentication services boost consumer confidence, encouraging the purchase of secondhand goods. It will also help to unlock the full potential of the secondhand retail market as fake items are being mass-produced not just for designer goods but trend-led items like trainers too.

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Secondhand Selling Market Consumer Insights

The cost-of-living crisis has encouraged more consumers to get involved in secondhand to purchase items at a lower cost and to sell items to earn some extra money. In France, the trend of secondhand shopping is the most widely accepted across all generations, but Gen Z still has the highest proportion of consumers stating they will purchase secondhand more in the next three months.

Secondhand Selling Market Analysis by Consumer Insights

Secondhand Selling Market Analysis by Consumer Insights

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  • The report provides a detailed analysis of shopping trends in different countries and generations.
  • The report analyzes the motivations for purchasing, future spending, and opinions on sustainability and ethics in fashion.
  • The report covers future spending on secondhand clothing & footwear globally.

Key Highlights

  • Secondhand items will be especially appealing when furnishing a new flat as younger consumers will want to save money when purchasing items like furniture.

Reasons to Buy

  • Identify how rising inflation is influencing the secondhand market globally.
  • Learn about where the demand lies, to allow you to maximize customer acquisition.
  • Understand consumer sentiment in the secondhand market depending on generations.

Alexander McQueen
Mads Nørgaard
The RealReal
Vestiare Collective

Table of Contents

Exective Summary

Key Trends Within Secondhand Selling

Authentication services help build trust with consumers

Retailers offering their own secondhand platforms

Collaborations and pop-ups to diversify retailers’ offers

Consumer Insights

Methodology & Contacts

Frequently asked questions

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