Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle
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Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with an internal dosing mechanism, currently used for a laundry care product, and considers how the format could cross over into other categories.
Scope
"Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle" uses Canadean's Pack-Track packaging innovation tool to take a closer look at a pack format currently used for Henkel's Persil Perfect Dose laundry detergent and to consider how it could potentially inspire cross-category innovation.
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Use Canadean's Seize+Adapt Case Studies to inspire packaging innovation.
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Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
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