South Africa Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028
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South Africa Baby Food Market Report Overview
The baby food sales in South Africa were ZAR6.6 billion in 2022. The market will achieve a CAGR of more than 9% during 2022-2028. The South Africa baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
South Africa Baby Food Market Outlook, 2022-2028 (ZAR Billion)
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The South Africa baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in South Africa from 2016 to 2028.
Market Size (2022) | ZAR6.6 billion |
CAGR (2022-2028) | >9% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2028 |
Key Categories | · Baby Milks
· Baby Wet Meals & Other · Baby Cereals & Dry Meals · Baby Drinks · Baby Finger Food |
Key Distribution Channels | · Hypermarkets and Supermarkets
· Drugstores & Pharmacies · Convenience Stores |
Leading Manufacturers | · Nestlé
· Tiger Brands · Groupe Lactalis · Abbott Laboratories |
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South Africa Baby Food Market Trends
Ecommerce sales of baby food have grown exponentially over the past three years considering the pandemic. In turn, this has had an adverse impact on mainstream baby food products sold through hypermarkets & supermarkets. The swing toward lower-priced products, particularly in the baby milk category, is likely to continue in 2023 and beyond. The pressure on prices can be expected to be strong throughout the forecast period.
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South Africa Baby Food Market Segmentation by Categories
Baby milks category held the largest South African baby food market share in 2022
The key categories in the South Africa baby food market are:
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drinks
- Baby Finger Food
The baby milk category comprises breast milk substitutes for infants aged from birth to three years old. Products include first-stage milk and follow-on milk among others. The South African government has been keen to promote breastfeeding. However, lower breastfeeding rates are expected to drive the category’s sales in the future.
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Segments Covered in the Report
South Africa Baby Food Categories Outlook (Value, ZAR billion, 2016-2028)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drinks
- Baby Finger Food
South Africa Baby Food Distribution Channel Outlook (Value, ZAR billion, 2016-2028)
- Hypermarkets and Supermarkets
- Drugstores & Pharmacies
- Convenience Stores
Hypermarkets & supermarkets channel held the largest baby food sales in 2022
The key distribution channels in the South Africa baby food market are:
- Hypermarkets And Supermarkets
- Convenience Stores
- Drugstores & Pharmacies
- Others
Baby food is distributed through a variety of outlets in South Africa and there are no restrictions on its sale. Hypermarkets & supermarkets are the main source of supply and the most preferred distribution channel. A substantial proportion of baby food is also sold through wholesale outlets, hospitals, convenience stores, and small grocery outlets.
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South Africa Baby Food Market - Competitive Landscape
In 2022, Nestlé was the leading baby food company in South Africa
The leading baby food companies in South Africa are:
- Nestlé
- Tiger Brands
- Groupe Lactalis
- Abbott Laboratories
- Others
Nestlé accounted for the highest baby food value and volume in 2022. The company offers baby food products through key brands including NAN, and Lactogen. Tiger Brands and Groupe Lactalis followed the lead among other South Africa baby food companies.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Table of Contents
Table
Figures
Frequently asked questions
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What was the South Africa baby food market size in 2022?
The baby food sales in South Africa were ZAR6.6 billion in 2022.
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What is the South Africa baby food market growth rate from 2022 to 2028?
The baby food market in South Africa will achieve a CAGR of more than 9% during 2022-2028.
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Which was the leading category in the South Africa baby food market in 2022?
Baby milks was the leading category in the South Africa baby food market in 2022.
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Which was the leading distribution channel of the South Africa baby food market in 2022?
Hypermarkets and supermarkets was the leading distribution channel of the South Africa baby food market in 2022.
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Which are the leading manufacturers in the South Africa baby food market?
The leading baby food manufacturers in South Africa are Nestlé, Tiger Brands, Groupe Lactalis, and Abbott Laboratories among others.
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