South Africa Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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The south African sportswear market was valued at ZAR27.4 billion in 2020 and is expected to grow at a CAGR of more than 7% during the period 2021-2025. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated the South African sportswear market, and clothing, footwear & accessories specialists were the leading distribution channel, followed by value, discount and variety stores and general merchandise retail and other online retailers. Puma Nike and Adidas were the top brands in the South African sportswear market in 2020.
Overview of the South African sportswear market
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What are the key segments of the South African sportswear market?
South Africa’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
Sports clothing: South Africa’s sports clothing includes womenswear, menswear, and childrenswear, where menswear is expected to show the highest growth rate during the forecast period. In 2020, sales by sports-inspired casual wear were dominated by active, and sports-inspired casualwear. Training had the highest share amongst the sports clothing based on activity in 2020, followed by football (soccer only), and running. By value, Puma Nike, and Adidas were the top sports clothing brands in the country in 2020.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 6% during 2021-2025. South Africa’s sports footwear includes women’s footwear, men’s footwear, and children’s footwear, where men’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Men’s footwear is expected to show a value of ZAR3.7 billion during 2021-2025, while women’s footwear was valued at ZAR2.8 billion. In 2020, active was the dominating sports footwear type, followed by technical, and sports-inspired casualwear. Training had the highest share amongst the sports footwear based on activity in 2020, followed by running, and basketball. Nike Puma and Adidas were the top sports footwear brands by value in 2020.
Sports accessories: South Africa’s sports accessories include handbags, sunglasses, hats, scarves, gloves, belts, and other accessories. Handbags had the highest share of South Africa’s sports accessories in 2020, followed by sunglasses, and hats. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by technical, and active. Training had the highest share amongst the sports accessories based on activity in 2020, followed by running, and football (soccer only). Puma Nike and Adidas were the top sports footwear brands by value in 2020.
South African sportswear market, by key categories
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What are the major distribution channels in the South African sportswear market?
Offline purchases had a major share in South Africa’s sportswear market, as compared to the online penetration in 2020. The distribution channels in South Africa’s sportswear market included clothing, footwear & accessories specialists, value, discount and variety stores and general merchandise retail, other online retail, other specialist retail, online specialists, department stores, and others. Clothing, footwear & accessories specialists were the leading distribution channel in 2020, followed by value, discount and variety stores and general merchandise retail and other online retail.
South African sportswear market, by distribution channels
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Which are the key sportswear brands in South Africa?
The major sportswear brands in South Africa’s sportswear market in 2020 include Puma, Nike, Adidas, Reebok, ASICS, Under Armour, Lacoste, Columbia, Decathlon, New Balance, SALOMON, Decathalon, Converse, The North Face, Umbro, FILA, Napapijri, Lotto, Brooks, Lululemon and Gymshark.
South African sportswear market, by key brands
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Market report scope
Market size (year – 2020) | ZAR27.4 billion |
Growth rate (CAGR) | >7% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories |
Key distribution channels | Clothing, footwear & accessories specialists, value, discount and variety stores and general merchandise retail, other online retail, other specialist retail, online specialists, department stores, and others |
Key brands | Puma, Nike, Adidas, Reebok, ASICS, Under Armour, Lacoste, Columbia, Decathlon, New Balance, SALOMON, Decathalon, Converse, The North Face, Umbro, FILA, Napapijri, Lotto, Brooks, Lululemon and Gymshark |
Scope
- Women’s sports clothing will grow at 8.0% by 2025.
- Trainers in men’s sports footwear dominates the sales but shoes & boots is expected to be the fastest-growing category.
- Puma led the overall sportswear market in 2020 with more than 11% market share followed by Nike and Adidas.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Nike
Decathlon
Adidas
New Balance
Lacoste
Under Armour
Reebok
Converse
Fila
Table of Contents
Frequently asked questions
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What was the value of the South African sportswear market in 2020?
The south African sportswear market was valued at ZAR27.4 billion in 2020.
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What is the growth rate of the South African sportswear market?
The south African sportswear market is expected to grow by a CAGR of more than 7% during 2021-2025.
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Which are the key categories of the South African sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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Which are the leading distribution channels of the sportswear market in South Africa?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by value, discount and variety stores and general merchandise retail and other online retail.
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What are the key brands in the South African sportswear market?
Puma, Nike, Adidas, Reebok, ASICS, Under Armour, Lacoste, Columbia, Decathlon, New Balance, SALOMON, Decathalon, Converse, The North Face, Umbro, FILA, Napapijri, Lotto, Brooks, Lululemon and Gymshark are the key brands in South African sportswear market.
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