Global Sports Quarterly Review, Q1 2021 – Analysis of Sponsorship, Media Rights and Events

Pages: 26 Published: April 30, 2021 Report Code: GDUKSPC73740

Detailed analysis the most significant deals and events in sponsorship, media and event in Q1.


This report analyses the main events and deals in the business of sports in Q1 of 2021

It analyses 930 new sponsorship deals signed,, highlighting the underlying trends and biggest players in the sponsorship market in Q1.

It analyses1453 media rights deals signed, detailing some of the biggest media rights contracts secured in Q1.

It analyses the state of sports events in Q1, focusing on the Australian Open, Super Bowl LV and the 2032 Olympics bid

Key Highlights

Sponsorship market remains buoyant despite the effects of the pandemic still ongoing, with 930 new deals signed with an estimated sponsorship spend just shy of $1.3bn

NFL bucks the trend of the pandemic’s depreciating impact on sports media rights

Major events struggle in Q1 of 2021

Reasons to Buy

This report provides a comprehensive analysis of the main trends characterizing the business of sports in Q1 of 2021

Key Players

Manchester United
Amazon Web Services
United Airlines
Ligue 1
Serie A
Tennis Australia

Table of Contents

1. Introduction

2. Sponsorship

3. Media Rights

4. Events


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