Key Themes in Sport for 2024 – Thematic Intelligence
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Accessing in-depth insights from the ‘Key Themes in Sports’ report will help you with the following:
- Get an overview of the most exciting developing stories in the world of sports business for 2024. The report also highlights the direction of each of these stories.
- Determine how the key themes and stories have developed over the course of 2023, and where they currently stand at the present.
- Analyze a few of the biggest sports stories that have shaped 2023. The analysis includes the growth of AI and the explosion in interest in women in sports.
- Examine the impact of AI, cybersecurity, sports betting, OTT and ESG on sports in the future.
How is the ‘Key Themes in Sports’ report unique from other reports in the market?
Gain in-depth analysis of the biggest sporting trends that are likely to impact the sporting world and how that might happen.
- For those wanting an in-depth analysis of what 2024 may look like for sport, and where the industry may look to grow financially.
- For those wanting a sense of the current landscape of the sporting world, as well as the current outlook for the future of AI, OTT platforms, and the development of women in sports.
GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
We recommend this valuable source of information to anyone involved in:
- Sports business industry professionals who want a detailed overview of the current landscape of the field, and a look ahead as to how things will develop in 2024.
- Sports industry workers who want to understand the developments in AI, increasing interest in women’s sports, as well as topics including ESG, cybersecurity, and the increasing rise of streaming and OTT platforms.
To Get a Snapshot of the Key Themes in Sport for 2024 Report
Sports Thematic Report Overview
The sports industry has overcome disruptions caused by the impact of COVID-19 and will continue to overcome many upcoming challenges in 2024. However, the upcoming important events such as the Paris 2024 Summer Olympic Games and the 2024 European Soccer Championships will provide the sports industry with ample commercial opportunities.
Sports Theme Map, 2024
Buy the Full Report to Know More About the Key Themes in Sports for 2024
GlobalData’s ‘Key Themes in Sports for 2024’ thematic research report takes a holistic view of the big themes that will shape the global sports industry in the coming year. The report defines each theme and highlights predictions and opportunities for each of them.
Report Pages | 14 |
Regions Covered | Global |
Top Themes | · AI
· Cybersecurity · Sports Betting · OTT vs Traditional Media · Women in Sport · ESG |
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Sports - Top Themes
The top themes that are likely to influence the sports industry in 2024 include AI, cybersecurity, sports betting, OTT vs traditional media, women in sport, and ESG.
Artificial Intelligence: Artificial Intelligence has become a key consideration for every single business vertical heading into 2024, and sports is no different in that regard. While AI will not change the core of the sports industry, namely what happens in the field of play, the opportunities to utilize AI for fan engagement means that the technological impact of AI on sports could be unprecedented.
Cybersecurity: The sports industry is a prime target for hackers since it deals with enormous sums of money and confidential information that could be used for potential ransoms. While the word of sport has largely been able to keep these threats at bay, increasing sophistication from hacker groups may force adaptation to this. As a result, cyber-attacks in this industry draw significant media attention and notoriety.
Sports Betting: The sports betting sector is likely to garner significant growth in 2024, as the legalization of sports betting continues apace in the US, which is the largest sports market in the world. 37 states, plus Washington D.C., all allow some form of legalized sports betting, while Vermont has legalized sports betting that is not yet operational. Meanwhile, in Europe, countries such as Italy and Spain have passed legislation to ban sports betting firms from sponsoring sports teams and leagues.
Buy the Full Report for More Insights on Key Sports Themes for 2024
Key Highlights
The growth of Artificial Intelligence has presented the sports industry with a hige opportunity to develop more innovative ways of engaging fans and developing media solutions that reflect the modern day sports fans. While AI presents an opportunity, sporting organizations must alaos be aware of the perils of possessing huge amounts of data and the cybersecurity risk this presents, something the sports betting space will also have to contend with given the significant amounts of money at stake. With the evolution of AI and the amount of data available, the opportunities this also present in the media space are also significant while women’s sport can become the new frontier for sports media.
UEFA
NBA
NFL
Premier League
LaLiga
Serie A
UEFA
Open AI
Table of Contents
Frequently asked questions
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What are the main themes shaping the sports industry in 2024?
The top themes that are likely to influence the sports industry in 2024 include AI, cybersecurity, sports betting, OTT vs traditional media, women in sport, and ESG.
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Who will be the winners of the AI them in the sports industry?
Media companies and sponsor partners looking for new ways to reach engaged fans and sports fans looking for tailored and personalized content are going to be the biggest winners of the AI theme in the sports industry in 2024.
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Why is the sports industry a prime target for hackers?
The sports industry is a prime target for hackers since it deals with enormous sums of money and confidential information that could be used for potential ransoms.
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