Key Themes in Sport for 2025 – Strategic Intelligence

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

An analysis of the biggest sporting trends that are likely to impact the sporting world, and the ways in which that might happen.

2024 was a welcome return to form for the sports industry, with the first post COVID Olympic Games taking place in Paris alongside the UEFA European Championships which took place in Germany. While events took place with athletes excelling on the pitch, key deals were signed off it with the NBA securing a new media rights deal while commercial departments at both brands and rights holders were busy securing new deals with the likes of Nike securing deals to supply kits to Germany and Brazil, and UEFA securing mega money deals with Bet365 and Qatar Airways.

New technologies will have significant role to play across the sports industry with Artificial Intelligence continuing to dominate the thoughts of industry leaders with a view to developing new uses for the burgeoning technology. However, streaming services are making a more concentrated effort to shape the future of the industry with Amazon and Netflix both taking on the role of sports broadcaster in much more significant ways over the next few years.

Other key areas will be at the forefront of decision makers minds with the growth of Women’s sport likely to take center stage in Summer 2025 with the UEFA Women’s European Championships while the focus around climate, governance and ongoing global instability will continue to be front of mind.

Who Should Buy

Sports business industry professionals who want a detailed overview on the current landscape of the field, and a look ahead as to how things will develop in 2025.
Sports industry workers who want to understand the developments in AI, increasing interest in women’s sport, as well as topics including ESG, media piracy and the challenges presented by a volatile geopolitical climate.

Scope

This report provides an overview of the most exciting developing stories in the world of sport business for 2025, and where each of these stories might be headed.

Discussion on how these topics and stories have developed over the course of 2024, and where they currently stand now.

The report provides a detailed analysis on how some of the biggest sports stories have shaped 2024, including the growth of AI and the explosion in interest of women’s sport, as well as looking at some of the wider issues around ESG, Geopolitics and media piracy.

Key Highlights

The growth of Aritifical Intelligence has presented the sports industry with a hige opportunity to develop more innoivative ways of engaging fans and developing media solutions that reflect the modern day sports fans. While AI presents an opportunity, sporting organizations must be aware of the challenges presented by geopolitical issues as well as media piracy. With ESG a key consideration for society in general, as well as a tentpole issue for brands, how will this translate into the sport space.

Reasons to Buy

For those wanting an in-depth analysis of what 2025 may look like for sport, and where the industry may look to grow financiall as well as understanding of the current landscape of the sporting world, as well as the current outlook for the future of AI, OTT platforms and the development of women's sport.

GlobalData’s strategic intelligence ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

FIFA
UEFA
NBA
NFL
Premier League
LaLiga
Serie A
UEFA
Open AI

Table of Contents

Executive Summary

Artificial Intelligence

Geopolitics

Media Piracy

OTT versus Traditional Media

Women in Sport

ESG

Key Themes in Sport for 2025 – Strategic Intelligence thematic reports
Currency USD
$995

Can be used by individual purchaser only

$1,995

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Key Themes in Sport for 2025 – Strategic Intelligence was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Key Themes in Sport for 2025 – Strategic Intelligence in real time.

  • Access a live Key Themes in Sport for 2025 – Strategic Intelligence dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.