Sportswear Market Size and Trend Analysis by Category (Apparel, Footwear, Accessories), Segments (Type, Gender, Positioning, Activity), Retail Channel, Region, Key Brands, Consumer Attitudes to 2026

Accessing in-depth insights from the ‘Sportswear Market’ report will help you:

• Understand the key market drivers, trends, and inhibitors to help pinpoint specific opportunities to make sales and business strategies within the sportswear market.
• Identify your market players’ capabilities (strengths and weaknesses) to take a competitive advantage.
• Identify what makes the leading sportswear players successful, with insights into how those strategies could be integrated within your own business.
• Learn about the geographical differences within the sportswear market, and which are the key countries driving growth in the market.

How is the ‘Sportswear’ report different from other reports in the market?

• The report provides in-depth qualitative coverage of potential regions (Americas, Asia-Pacific, Europe, and the Middle East and Africa).
• It analyzes the key categories (clothing, footwear, and accessories) as well as the key segments (type, gender, positioning, activity) within the sportswear market.
• It gives a detailed analysis of demand drivers and trends in potential regions as well as the size of the top 10 countries by growth and value.
• It highlights the key channels for distribution (clothing, footwear, and accessories specialists, online specialists, department stores, other online retail, and others).
• It provides a list of major players (Nike, Adidas, Vans, Puma, Under Armour, and Li-Ning) active in the Sportswear market as well as their successful strategies which you can adopt in your own business.

We recommend this valuable source of information to anyone involved in:

• Sports specialist brands and Retailers
• Non-sports brands Retailers (​Clothing, Footwear, and Accessories Specialists)
• Apparel Suppliers/merchandisers
• Apparel Start-ups
• Sportswear Start-ups
• Athleisure
• Strategic planners
• Innovation teams/New product development teams

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Sportswear Market Report Overview

The global sportswear market size was valued at $408.3 billion in 2021. The market is expected to achieve a CAGR of more than 6% during 2022-2026. More consumers continue to participate in new sports, in turn increasing the demand for sportswear. New uptake is especially catalyzed when sporting events occur, such as the Olympics and the FIFA World Cup – with the next Olympics coming up in Paris 2024. Brands must plan marketing around key events to fully capitalize on them, such as Li-Ning and ANTA Sports getting involved in the Beijing Winter Olympics in 2022.

Sportswear Market Outlook, 2021-2026 ($ Billion)

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The sportswear market research report will help to understand what is driving the high growth in the sportswear market, and which categories will be the strongest performers out to 2026. The report will also help to learn about the geographical differences within the sportswear market, and which are the key countries driving growth in the market.

Sportswear Market Drivers and Trends

Emerging markets in APAC, MEA, and Latin America will drive growth in the sportswear market out to 2026. Sportswear is currently less established in such regions, so has more room to grow as the trend rises in popularity. These emerging markets will also see some of the strongest online growths within the wider apparel market in the forecast period as digital infrastructure becomes more developed, which will enable further sportswear market growth, as key brands like Nike and Adidas have leading online propositions.

Growing niche sports create a perfect opportunity for brands to capitalize on, which will further support the growth. For instance, fashion has long been associated with Formula 1, with numerous brands acquiring basic sponsorship deals. F1’s viewership has grown across the world in the last few years, with a notable 40% increase in the US since 2019, thanks to the success of Netflix’s Drive to Survive series. As a result, Puma’s long-term dominance in kit manufacturing has borne fruit, as its F1 ties contributed to its YTD FY2022 sales growing by more than 18%.

Sportswear Market Segmentation by Categories

The key categories in the sportswear market are sports clothing, sports footwear, and sports accessories.  The sports clothing segment dominated the sportswear market in 2022.

Sportswear Market Analysis, by Categories, 2022 (%)

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Sportswear Market Segmentation by Distribution Channel

The key distribution channels in the sportswear market are clothing, footwear, and accessories specialists, online specialists, department stores, other online retail, and others. The clothing, footwear, and accessories specialist segment had the highest sportswear market share in 2022.

Sportswear Market Analysis, by Distribution Channel, 2022 (%)

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Sportswear Market Segmentation by Regions

The key regions in the sportswear market are Americas, Asia-Pacific, Europe, and the Middle East and Africa. The Americas’ share of the sportswear market will remain the largest out to 2026, although its lead over Asia-Pacific will be much narrower. The US drives the region’s sportswear market and the country’s already high participation levels in sports and its widespread adoption of the athleisure trend make it a well-established market.  Growth in the forecast years will come primarily from emerging Latin American countries such as Argentina, Chile, and Brazil, as sportswear becomes more mainstream.

Sportswear Market Analysis, by Regions, 2022 (%)

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Sportswear Market – Competitive Landscape

Some of the leading brands in the sportswear market are Nike, Adidas, Vans, Puma, Under Armour, and Li-Ning among others. In 2022, Nike was the leading sportswear brand. Nike continues to partner with celebrities, sports teams and other companies to innovate and ensure its products are relevant and exciting. In November 2022, it announced a collaboration with Billie Eilish to create the Nike x Billie Eilish Air Force 1 Low, using material waste from the singer’s previous collaborative Air Force 1 High earlier in the year – with this collection also focused on sustainability.

Sportswear Market Analysis, by Brands, 2022 (%)

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Key Highlights

• 2023 will be a tougher year for the sportswear market, as for the whole apparel market, as growth will be driven by prices rather than volumes as inflation puts pressure on consumers’ discretionary incomes. However, as consumers’ finances gradually improve, the market will grow steadily out to 2026.
• The global sportswear market will grow in all regions out to 2026, but Asia-Pacific will outperform, driven by the region’s many emerging markets with booming economies and where participation in sports is rising.
• Activewear will remain the dominant sports type out to 2026, as it includes commonly worn sportswear items such as leggings, trainers, and workout tops.
• Clothing makes up the majority of the global sportswear market and is set to increase its mix of the total market by 3.5ppts in the ten years between 2016 and 2026.

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Segments Covered in the Report

Sportswear Market Categories Outlook (Value, $Billion, 2016-2026)

• Sports Clothing
• Sports Footwear
• Sports Accessories

Sportswear Market Distribution Channels Outlook (Value, $Billion, 2016-2026)

• Clothing
• Footwear
• Accessories Specialists
• Online Specialists
• Department Stores
• Other Online Retail

Sportswear Market Regions Outlook (Value, $Billion, 2016-2026)

• Americas
• Asia-Pacific
• Europe
• The Middle East and Africa