Post Event Analysis – Stanley Cup Final 2025

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An analysis of the recent 2025 Stanley Cup Final, including an examination of its sponsorship portfolio, broadcasters, ticketing, attendance, and prize money.

68 media deals were signed worldwide for the 2024-25 NHL season (incl. RSNs). TNT held exclusive American rights to show the Stanley Cup Finals 2025 as part of a seven-year deal with the National Hockey League (NHL) worth $225 million annually. As well as showing the Finals in 2023, 2025 and 2027, the agreement covers one conference final series each season, half of the first two rounds of the playoffs, 72 regular season games per year and the annual Winter Classic. ESPN’s $400 million per year deal allows it to exclusively show the Stanley Cup in 2022, 2024, 2026 and 2028 via sister network ABC. The agreement entails extensive live coverage of regular-season and Stanley Cup playoffs games on ESPN’s linear channels, plus 25 exclusive national regular-season games per season on ABC. Canadian rights are held by Rogers as part of a 12-year deal running through 2025-26 worth CAD 375 million ($355.35 million) annually, with FTA and French-language rights sublicensed to the Canadian Broadcasting Corportation and TVA Sports, respectively.
81 brands partnered with the NHL for the Stanley Cup Finals. Fanatics replaced adidas as the NHL’s on-ice kit supplier in a 10-year deal worth $80 million annually at the start of the 2024-25 season, having previously signed a 16-year deal through 2032-33 to manufacture and supply replica jerseys and other apparel/headwear, as well as ‘quick turn-around’ merchandise for the Stanley Cup Playoffs and Final, including the hats and T-shirts worn by the champion team’s players. Electronics powerhouse Apple extended their sponsorship of the NHL for the 2024-25 season for $12 million. The agreement sees Apple equipment be provided to the NHL’s coaches and referees. GlobalData estimates that 13 of the NHL’s sponsorship deals were worth $10 million or more annually, including deals with large corporations such as Amazon Web Services, PepsiCo and EA Sports.
The 2025 Stanley Cup Playoffs had a Prize Pool of approximately $23million. The Collective Bargaining Agreement (CBA) between the NHL and National Hockey League Players’ Association (NHLPA), last signed in 2020, includes the provision for an annual increase in prize money. The 2025 pool was $1 million more than the 2024 equivalent. Champions Florida Panthers received $6.5 million for lifting the Stanley Cup; runners up Edmonton Oilers picked up $3.7 million. Teams decide internally how to split the prize money across the roster. For players on league minimum contracts, particularly rookies, a deep playoff run can lead to a substantial bonus payout, potentially exceeding their base salary.

Scope

This report provides an overview of the event, including its sponsorship portfolio, broadcasters, and prize money. An analysis of the event’s sponsors is included, along with the estimated annual values of these deals. Information regarding the event’s attendance is also provided.

Key Highlights

A detailed overview of the key facts and events that took place during the competition. The report identifies the major media and sponsorship players in the market and pinpoints the ticket prices available.

Reasons to Buy

For those wanting an in-depth analysis of how Stanley Cup Final 2025 performed, in the sense of both business and popularity.

TNT
Rogers
Fanatics
Apple
SAP
Amazon Web Services

Table of Contents

1. Event Introduction

– Executive Summary

– Introduction

– Path to the Stanley Cup Final 2025

2. Media Landscape

– Stanley Cup Final 2025 Broadcast Breakdown Across the United States

– Stanley Cup Final 2025 Broadcast Breakdown Across Canada

– NHL 2024-25 Broadcasters – Global Markets

3. Sponsorship

– Stanley Cup Final 2025 – Global Sponsorship Portfolio

– Stanley Cup Finals 2025 – North American Sponsors

– Stanley Cup Finals 2025 – USA Sponsors

– Stanley Cup Finals 2025 – Canada Sponsors

– Stanley Cup Final 2025 Sponsorship Breakdown

– Stanley Cup 2025 Team Sponsors: Florida Panthers

– Stanley Cup 2025 Team Sponsors: Edmonton Oilers

– Stanley Cup 2025 Team Sponsors: On-Kit Branding

4. Prize Money

– Stanley Cup Final 2025 Prize Money Breakdown

5. Ticketing

– Stanley Cup Final 2025 Ticketing Breakdown

6. Appendix

– Sources

Table

Slide 7 – The table shows the 2023 Stanley Cup Finals Broadcasters Breakdown Across North America

Slide 8 – The table shows the 2023 Stanley Cup Finals Broadcasters Breakdown Across The Rest Of The World

Slide 14 – The table shows the 2023 Stanley Cup Finals Sponsorship Portfolio

Slide 19 – The table shows the Prize Money Breakdown of the 2023 Stanley Cup Finals

Slide 21 – The table shows the Ticketing Breakdown of the 2023 Stanley Cup Finals

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