The Business of the Campeonato Brasileiro Serie A 2025
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The “Business of the Campeonato Brasileiro Serie A 2025-26” report is part of the GlobalData’s ‘Business of’ series of sport competition profiles. The report takes a deep dive into the highest division of Brazilian soccer, and one of the biggest in South America. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 20 competing teams. The report also looks at market viewership, attendance figures and social media popularity.
Media rights in the league remain fractured, amidst a split in team representation. The gambling market holds a monopoly over the primary front-of-shirt market this season. Nike trails its rivals in domestic kit supplier rights, with adidas the most prominent brand.
Scope
The main aims of this report is to highlight the commercial landscape across Serie A. The report aims to break down the key commercial revenue streams for the league and its competing teams. It also offers a comprehensive overview of how the main commercial revenue streams for the league, highlighting its growth over a number of years, and provides in-depth analysis of the team commercial landscape.
Key Highlights
Overview of the media rights landscape. Global broadcasters. Global sponsor partners explored. Breakdown of the sponsorship deals including annual values. Individual team profiles. Attendances. Social media followers.
Reasons to Buy
The Campeonato Brasileiro Serie A is one of the biggest soccer leagues in the world and in 2025 features many of the biggest teams in South America. The report highlights the commercial landscape of the league and its comparative position against other major soccer leagues.
Turner
Betano
Penalty
Binance
eFootball
adidas
Nike
Vaidebet
Pixbet
Vero Banrisul
Kwai
Galera.bet
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