Business of the Campeonato Brasileiro Série A 2023 – Property Profile, Sponsorship and Media Landscape
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Campeonato Brasileiro Serie a Business Analysis Report Overview
The annual sponsorship revenue for the Campeonato Brasileiro Série A is estimated to be $29.07 million in 2023. The Campeonato Brasileiro Série A, commonly known as the Brasileirão, is the highest division of the Brazilian soccer league system. It is also referred to as the Brasileirão Assaí for sponsorship reasons. The league operates on a double round-robin system, with each team playing the others twice, once at their home stadium and once at their opponents. A team wins three points for a win, one point for a draw and none for a loss.
The report offers a complete overview of the commercial landscape of the 2023 Campeonato Brasileiro Série A season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis. The report looks to offer a detailed insight into Brazil’s premier football division. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.
| Annual Sponsorship Revenue (2023) | $29.07 million |
| Key Clubs | · Sociedade Esportiva Palmeiras
· Santos FC · Clube de Regatas do Flamengo · Sport Club Corinthians Paulista · São Paulo FC · Others |
| Key Brands | · Brahma
· Konami; eFootball · Unimed · Umbro · MM Aluguel de Carros · Others |
| Key Sectors | · Beverages
· Pharmaceuticals & healthcare · Financial services · Technology · Clothing & accessories · Others |
| Key Sponsorship Deals | · Assaí Atacadista
· Binance · Brahma · Galera.bet · GiroAgro · eFootball |
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Business of Campeonato Brasileiro Série A by Key Clubs
The key clubs or teams in the Business of Campeonato Brasileiro Série A are Sociedade Esportiva Palmeiras, Santos FC, Clube de Regatas do Flamengo, Sport Club Corinthians Paulista, and São Paulo FC among others. In 2023, Sociedade Esportiva Palmeiras was the dominant club having won a total of 11 titles including the 2022 season. In terms of sponsorship revenue, Palmeiras is generating the most sponsorship income of all the teams in the Campeonato Brasileiro Série A primarily due to the two major deals in place with Crefisa and Puma. Clube de Regatas do Flamengo will generate the second highest amount of income across the 2023 season.
Business of Campeonato Brasileiro Série A Analysis by Key Clubs, 2023 (%)
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Business of Campeonato Brasileiro Série A by Sponsorship Deals
For the 2023 season, the sponsorship portfolio in the Business of Campeonato Brasileiro Série A includes both Brazilian and international brands, such as eFootball, GiroAgro, Galera.bet, Brahma, Binance, and Assaí Atacadista. The league’s most lucrative sponsor is Assaí Atacadista, a self-service wholesale company which pays $10.19 million a year for the league’s naming rights. The joint second most valuable deals are those with Brahma and Binance, both worth an estimated $5 million annually.
Business of Campeonato Brasileiro Série A Analysis by Key Sponsorship Deals, 2023 (%)
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Business of Campeonato Brasileiro Série A by Key Sectors
The main sectors investing in the Business of Campeonato Brasileiro Série A are beverages, pharmaceuticals & healthcare, financial services, technology, clothing & accessories, gambling, food, education, retail, telecommunications, media, consumer goods, and travel & tourism among others. For the 2023 season, the most prominent is the beverages sector, with 33 deals. The deal with the highest overall value is Red Bull’s title sponsorship of Atlético Bragantino worth $20 million across four-years.
Business of Campeonato Brasileiro Série A Analysis by Key Sectors, 2023 (%)
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Business of Campeonato Brasileiro Série A by Key Brands
Some of the leading brands encouraging investments in the Business of Campeonato Brasileiro Série A are Brahma, Konami; eFootball, Unimed, Umbro, MM Aluguel de Carros, Esportes da Sorte, adidas, TNT Energy Drink, and TIM Brasil among others. For the 2023 season, the most active is the beer brand Brahma which has 13 deals in place. The company’s most lucrative deal is with Atletico Mineiro. Brahma will serve as the official beer of the club until the end of the 2028 season.
Business of Campeonato Brasileiro Série A Analysis by Key Brands, 2023 (%)
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Key Segments Covered in this Report.
Business of Campeonato Brasileiro Série A Clubs Outlook (%, 2023)
- Sociedade Esportiva Palmeiras
- Santos FC
- Clube de Regatas do Flamengo
- Sport Club Corinthians Paulista
- São Paulo FC
- Others
Business of Campeonato Brasileiro Série A Sponsorship Deals Outlook (%, 2023)
- Assaí Atacadista
- Binance
- Brahma
- bet
- GiroAgro
- eFootball
Business of Campeonato Brasileiro Série A Sectors Outlook (%, 2023)
- Beverages
- Pharmaceuticals & healthcare
- Financial services
- Technology
- Clothing & accessories
- Others
Business of Campeonato Brasileiro Série A Brands Outlook (%,2023)
- Brahma
- Konami; eFootball
- Unimed
- Umbro
- MM Aluguel de Carros
- Others
Scope
The report looks to offer a detailed insight into Brazil’s premier football division. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.
Key Highlights
A detailed overview of the commercial landscape from the Campeonato Brasileiro Série A’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.
Reasons to Buy
The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.
Brahma
Assaí Atacadista
Binance
eFootball
Nike
Puma
adidas
Umbro
Banco de Brasília (BRB)
Banrisul
Esportes da Sorte
Betano
Parimatch
Crefisa
Red Bull
Ligga
Table of Contents
Table
Frequently asked questions
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What is the total annual sponsorship revenue in the Business of Campeonato Brasileiro Série A in 2023?
The annual sponsorship revenue for the Campeonato Brasileiro Série A in 2023 was $29.07 million.
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Which is the leading brand in the Business of Campeonato Brasileiro Série A?
For the 2023 season, the most visible is the beer brand Brahma which has 13 deals in place.
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Which sponsorship deal has the highest valuation in the Business of Campeonato Brasileiro Série A?
The league’s most lucrative sponsor is with Assaí Atacadista, a self-service wholesale company which pays $10.19 million a year for the league’s naming rights.
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Which the leading sector with the largest number of deals in the Business of Campeonato Brasileiro Série A?
The beverages sector has the largest number of deals in the Business of Campeonato Brasileiro Série A for the 2023 season.
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Which is the most dominant club or team in the Business of Campeonato Brasileiro Série A?
Sociedade Esportiva Palmeiras is the most dominant club or team in the Business of Campeonato Brasileiro Série A.
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