Streetwear in Apparel Industry – Analysing Trends, Opportunities and Strategies for Success
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Streetwear in Apparel Industry Report Overview
Streetwear incorporates trend-led yet comfortable clothing, footwear, and accessories. These are often influenced by subcultures such as hip-hop and skateboarding. Due to these influences, streetwear often overlaps with the sportswear market, and many products such as branded t-shirts and trainers sit in both markets. Examples of original and ‘core’ streetwear brands include Supreme and Stüssy.
Adidas and Nike are the most shopped streetwear brands in the UK due to their extensive and accessible footwear propositions. Nike is not far behind Adidas, and its growth will also be supported by its extensive footwear proposition. Both brands benefit from being widely accessible mass market players, so have high brand awareness, and often act as an introduction to the streetwear market for consumers who are less knowledgeable about core streetwear players.
Streetwear in apparel industry research report includes an analysis of brands and trends associated with streetwear in the global apparel market and the COVID-19 impact. The report also offers insights into key consumer survey data.
Key Brands | · Supreme
· BAPE · Palace · Yeezy |
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Streetwear in the Apparel Market Trends
Incorporating streetwear elements by luxury brands to target younger shoppers, collaborations helping mainstream brands to enter the streetwear market, the multifunctional nature of outdoor wear, and the booming apparel resale market are some of the key trends influencing streetwear in the apparel market.
Booming apparel resale market: The apparel resale market is an integral part of streetwear, and with the market becoming increasingly crowded, resale players must be innovative to stay ahead, with market leaders such as eBay and StockX trialing initiatives to maintain demand. For instance, it is not common for resale platforms to take part in Black Friday, but American platform GOAT takes advantage of the heightened demand during the event to launch a variety of deals and experiences for its members. For Black Friday 2022, the platform hosted raffles and auctions that allowed consumers to purchase rare trainers at a lower price than they are typically sold for. Additionally, GOAT launched its new ‘Alter Ego Spaces’ feature, which allows users to create digital outfits for avatars on the GOAT app and potentially win the products they choose to style. While this was initially limited to the Black Friday event, GOAT should look at expanding this further to take advantage of the growing interest in the metaverse among its target audience.
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Streetwear in the Apparel Industry – Brands in Focus
The key brands in the apparel market focusing on streetwear are Supreme, BAPE, Palace, and Yeezy.
Supreme: Founded in 1994 in New York by James Jebbia, Supreme is often regarded as one of the original streetwear brands. Supreme’s most popular products are simple t-shirts and hoodies featuring its infamous box logo, known colloquially as ‘bogos’. Supreme only sells direct-to-consumer to have full control over its brand image, and it has expanded its store network to 15 shops across the US, Europe, and East Asia.
Streetwear in the Apparel Industry – Major Brands
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Scope
– Macroeconomic challenges pose a threat to streetwear players due to their young target audience and typically higher price points
– Adidas and Nike are the most shopped streetwear brands in the UK due to their extensive and accessible footwear propositions
– Retailers need to step up in the fight against bots or risk losing genuine shoppers
Key Highlights
- Macroeconomic challenges pose a threat to streetwear players due to their young target audience and typically higher price points.
- Adidas and Nike are the most shopped streetwear brands in the UK due to their extensive and accessible footwear propositions.
- Retailers need to step up in the fight against bots or risk losing genuine shoppers.
Reasons to Buy
- Gain a comprehensive view of the streetwear market and the impact of Covid-19 on it.
- Investigate current trends in streetwear categories.
Bape
Palace
Yeezy
Table of Contents
Frequently asked questions
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What is streetwear?
Streetwear incorporates trend-led yet comfortable clothing, footwear, and accessories often influenced by subcultures such as hip-hop and skateboarding.
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What are the key trends influencing streetwear in the apparel market?
Incorporating streetwear elements by luxury brands to target younger shoppers, collaborations helping mainstream brands to enter the streetwear market, the multifunctional nature of outdoor wear, and the booming apparel resale market are some of the key trends influencing streetwear in the apparel market.
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Which are the key brands in the apparel market focusing on Streetwear?
The key brands in the apparel market focusing on Streetwear are Supreme, BAPE, Palace, and Yeezy.
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