Tech in Retail – Report Bundle (4 Reports)
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Tech in Retail Market Bundle Report Overview
The retail and apparel industry are embracing digital technologies in online as well as in-store. Moreover, ecommerce has grown at a rate which very few retailers had anticipated, particularly since the COVID-19 pandemic. Therefore, retailers must accelerate digital transformation to improve their shopping experience.
As a part of this bundle, you will gain access to in-depth insights available in the following reports:
- Thematic Research: AI in Retail & Apparel
- Thematic Research: Augmented Reality in Retail and Apparel
- Thematic Research: Customer Loyalty in Retail
- Thematic Research: Cybersecurity in Retail and Apparel
Report 1: AI in Retail & Apparel – Thematic Research
Retailers are striving to improve the online shopping experience by launching various technology-driven initiatives on their websites, aimed at enabling customers to make sound purchase decisions and reduce the chances of order returns. Technologies like AI and machine learning, and their positive implication over other technologies like geolocation, augmented reality, and virtual reality, are heavily enhancing the experience. For instance, retailers including L’Oreal, Chanel, and Wella have launched AI and AR-enabled applications that allow users to virtually try on make-up products and try out a new hair color or hair cut on their smartphone.
To gain more information about AI in retail, download a free report sample
Report 2: Augmented Reality in Retail and Apparel – Thematic Research
AR in the fashion industry is estimated to grow significantly in the coming years as many renowned retailers have adopted modern technologies to increase brand awareness and consumer engagement. Investment in 3D visualization, collaboration solutions, and hardware tools is high as the industry players pursue more engaging and immersive experiences. AR allows retailers to make the online and in-store retail experience more efficient and easier to navigate. For instance, large retailers such as Adidas, ASOS, and Gap trialed AR, or ‘magic mirror,’ fitting rooms. These aim to emulate the in-store experience and improve customer satisfaction. Furthermore, home furnishing retailers have apps allowing users to visualize home items in their homes using AR via cameras and 3D lenses.
AR Devices
To gain more information about AR in retail and apparel industry, download a free report sample
Report 3: Customer Loyalty in Retail – Thematic Research
Loyal customers generate greater value for a business over time. Therefore, it is imperative for businesses to retain customer loyalty by being more empathetic during its customer service. Also, businesses should analyze the entire customer’s journey with them through every touchpoint to target efforts towards them, rather than considering customers only as a point for sale. Retailers over the years have incorporated various strategies to improve customer loyalty in their businesses. These range from various membership programs, loyalty schemes, discounts, and reward opportunities. Additionally, retailers are adopting technologies such as customer relationship management (CRM), customer experience management (CEM), AI, blockchain, and digital wallets to enhance their customer loyalty.
To gain more information about customer loyalty in retail industry, download a free report sample
Report 4: Cybersecurity in Retail and Apparel – Thematic Research
Retailers incorporating digitalization into their business needs to ensure their consumers that their data is secure and out of reach from hackers. For this purpose, they are partnering with tech vendors who can secure their online platforms and payment systems. Retail companies use a myriad of devices such as sensors, cameras, and other connected devices for warehouses, logistics, in-store consumer experience, and other business operations. Point-of-sale (POS) systems, ecommerce apps, and devices that carry customer and payment data are particularly vulnerable to cyberattacks. Investment in cybersecurity across the value chain offers retailers the best chance of avoiding data breaches.
To gain more information about cybersecurity in retail and apparel industry, download a free report sample
Augmented Reality in Retail and Apparel - Thematic Research
Customer Loyalty in Retail - Thematic Research
Cybersecurity in Retail and Apparel- Thematic Research
Table of Contents
Frequently asked questions
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AI in Retail & Apparel - Thematic Research
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What are the key components of the AI value chain?
The key components of the AI value chain are machine learning (ML), data science, conversational platforms, computer vision, AI chips, smart robots, and context-aware computing.
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Augmented Reality in Retail and Apparel - Thematic Research
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What are the types of AR-devices typically used in the retail and apparel industry?
The AR-enabling hardware comes in various forms, including smartphones, eyewear (AR smart glasses), and AR headsets.
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Customer Loyalty in Retail - Thematic Research
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What are the types of customer loyalty programs run by retailers?
The types of customer loyalty programs run by retailers are point-based, tier-based, subscription-based, and social-media based loyalty programs.
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Cybersecurity in Retail and Apparel- Thematic Research
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What are the key components of the cybersecurity value chain?
GlobalData’s cybersecurity value chain consists of three main areas: hardware, software, and services.
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