Telcos’ Approaches to Smart Home Monetization

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"Telcos’ Approaches to Smart Home Monetization", a thematic research report by GlobalData, examines the smart home business models that telcos are applying to monetize the smart home market opportunity. Using a case study methodology, the report analyzes four leading telcos to identify key monetization approaches, provide a strategic assessment of the approaches and recommendation for telcos.

Telcos have already perceived the need to expand their portfolio beyond connectivity to monetize the growing smart home opportunity. To develop smart home portfolio telcos are are engaging in partnerships and joint ventures with different stakeholders that are part of the smart home ecosystem, including device manufacturers, technology providers, application developers and start-ups.

The report is structured as follows –
– Section 1: Smart Home Monetization Aims and Models; this section provides a strategic framework of key smart home monetisation approaches available for telcos.
– Section 2: Telcos' Approaches to Monetizing Smart Home Services; an analysis of four case studies of telcos smart home services that includes Deutsche Telekom, HKT, Comcast, and Vodafone Spain.
– Section 3: Findings and recommendations; we conclude the report with a set of key findings and critical considerations and recommendations for telcos and vendors pursuing the smart home opportunity.

Scope

– There are four key monetization opportunities for telcos in the smart home: customer retention and acquisition, B2C cross-selling and up-selling, hardware sales revenue, and white-labeling and upsell opportunities in the B2B segment.

– Telcos are facing three dilemmas in smart home monetization: the revenue potential from connectivity is minimal, ecosystems can also be quite complex, and often telcos do not have all the in-house technical capabilities required to provide end-to-end IoT solutions and services to their clients.

– Many telcos are focusing on leveraging their capabilities to develop cross-vertical solutions that can be applied across different IoT projects.

Reasons to Buy

– This report provides an examination of telcos' smart home monetization models to help executives understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.

– Four case studies illustrate the findings of the report, providing insight into particular situations regarding smart home services and the role of telcos in service provision; this will help the reader understand both the challenges confronted in the real world and the strategies employed to succeed.

– The report discusses opportunities in the smart home market, providing a number of actionable recommendations for telcos.

– The report is designed for an executive-level audience, to help to understand the different approaches that telcos are adopting to foster their presence within the smart home value chain and ecosystem.

Charter Communications
Cox Communications
Deutsche Telekom
Hong Kong Telecommunications (HKT)
KPN
Rogers Cable
Samsung
Vodafone
Comcast
PCCW Global

Table of Contents

Table of Contents

Table of contents 3

List of exhibits 4

Executive summary 5

Section 1: Smart Home Monetization Aims & Models 6

Monetization Aims 7

Key Monetization Models 8

Section 2: Telcos’ Approaches to Monetizing Smart Home Services 9

Deutsche Telekom Magenta SmartHome 10

Comcast XFINITY Home 12

Vodafone V-Home Spain 14

Hong Kong Telecommunications (HKT) Smart Living 16

Section 3: Findings and Recommendations 18

Key Findings & Recommendations: Telco smart home monetization 19

Appendix 20

Acronyms and definitions 21

Companies mentioned 22

About the authors 23

Contact information 24

Figures

List of Figures

Exhibit 1: Key Monetization Aims 8

Exhibit 2: Key Monetization Models 9

Exhibit 3: Deutsche Telekom, Germany, Magenta SmartHome Case Study Snapshot 11

Exhibit 4: Deutsche Telekom Service model, value proposition, & monetization Approaches 12

Exhibit 5: Comcast, US, XFINITY Home Case Study Snapshot 13

Exhibit 6: Comcast Service model, value proposition, & monetization Approaches 14

Exhibit 7: Vodafone, Spain, V-Home Case Study Snapshot 15

Exhibit 8: Vodafone Service model, value proposition, & monetization Approaches 16

Exhibit 9: HKT, Hong Kong, Smart Living Case Study Snapshot 17

Exhibit 10: HKT Service model, value proposition, & monetization Approaches 18

Frequently asked questions

Telcos’ Approaches to Smart Home Monetization standard reports
Currency USD
$3,495

Can be used by individual purchaser only

$10,485

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Telcos’ Approaches to Smart Home Monetization was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Telcos’ Approaches to Smart Home Monetization in real time.

  • Access a live Telcos’ Approaches to Smart Home Monetization dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.