The Cards and Payments Industry in Kazakhstan: Emerging trends and opportunities to 2021

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Published: July 31, 2017 Report Code: VR1220MR-ST

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GlobalData’s "The Cards and Payments Industry in Kazakhstan: Emerging trends and opportunities to 2021", report provides detailed analysis of market trends in the Kazakhstan's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, direct debits, and cheques during the review-period (2012-16).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2017-21f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

This report provides top-level market analysis, information and insights into the Kazakhstan's cards and payments industry, including –
– Current and forecast values for each market in the Kazakhstan's cards and payments industry, including debit and credit cards.
– Detailed insights into payment instruments including credit transfers, cheques, direct debit, and payment cards. It also, includes an overview of the country's key alternative payment instruments.
– E-commerce market analysis.
– Analysis of various market drivers and regulations governing the Kazakhstan's cards and payments industry.
– Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Scope

– Contactless payments are gradually gaining prominence in Kazakhstan as banks and card schemes are increasingly working towards offering convenient payment services to customers. In February 2016, Visa collaborated with Kazkommertsbank to introduce a contactless m-payment service. The service, which is based on host card emulation (HCE) technology, will allow the bank's customers to make contactless payments using Android smartphones with NFC chips. The solution enables holders of Visa cards issued by Kazkommertsbank to easily integrate them with their Android smartphones to pay for goods and services, both in Kazakhstan and in other countries where contactless Visa payWave technology is available. The service requires consumers to enter a PIN code for transactions over $15 (KZT5,000). Earlier in June 2014, Kazkommertsbank collaborated with Mastercard to launch mobile contactless payments.

– While banks in Kazakhstan still focus on traditional bricks-and-mortar branches to deliver services, B1NK Bank, a mobile-only bank of Capital Bank Kazakhstan, allows consumers to conduct banking transactions purely via mobile phones. In August 2016, the bank introduced a new service allowing users to transfer money to friends via a messaging app. The app also provides assistance regarding ATM and Capital Bank Kazakhstan branch locations, currency exchange rates, and card balances and transaction history. Meanwhile digital bank Altyn-i was launched by Halyk Bank in 2016. It offers an online platform for consumers to open a bank account, access credit, and save money for corporate or individual needs. The advent of mobile-only banks is likely to accelerate a shift towards electronic payments in Kazakhstan.

– To benefit from the growing adoption of alternative payment solutions, UnionPay International partnered with Halyk Bank to introduce its HCE- and tokenization-based mobile payment (m-payment) service QuickPass in Kazakhstan in May 2017. Previously, in February 2017 Visa announced plans to launch its m-payment solution mVisa, which allows users to make in-store payments by scanning a QR code or entering the merchant’s identification number. Consumers can also transfer funds to family and friends and pay utility bills by linking the mVisa app with their respective Visa debit, credit, and prepaid cards.

Reasons to Buy

– Make strategic business decisions, using top-level historic and forecast market data, related to the Kazakhstan's cards and payments industry and each market within it.

– Understand the key market trends and growth opportunities in the Kazakhstan's cards and payments industry.

– Assess the competitive dynamics in the Kazakhstan's cards and payments industry.

– Gain insights into marketing strategies used for various card types in Kazakhstan.

– Gain insights into key regulations governing the Kazakhstan's cards and payments industry.

Halyk Bank
Kazkommertsbank
Eurasian Bank
Bank CenterCredit
ATF Bank
Kaspi Bank
Visa
Mastercard
China UnionPay
American Express

Table of Contents

Table of Contents

1. EXECUTIVE SUMMARY 2

1.1. Market overview 2

1.2. Key facts 4

1.3. Top five industry events 5

2. PAYMENT INSTRUMENTS 11

2.1. Current payment environment 11

3. E-COMMERCE AND ALTERNATIVE PAYMENTS 13

3.1. E-commerce market analysis 13

3.2. Alternative payment solutions 14

3.2.1. PayPal 14

3.2.2. Visa Qiwi Wallet 14

3.2.3. Yandex.Money 14

3.2.4. MyPaykz 14

3.2.5. mVisa 14

3.2.6. QuickPass 15

3.2.7. Fortumo 15

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16

4.1. Regulatory framework 16

4.2. AML and counter-terrorist financing 17

4.3. Foreign direct investment regulations 17

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18

6. PAYMENT CARDS 21

7. DEBIT CARDS 23

7.1. Debit card market analysis 23

7.2. Competition in debit card market 25

7.3. Debit card comparison 27

8. PAY-LATER CARDS 28

8.1. Pay-later card market analysis 28

8.2. Competition in pay-later card market 30

8.3. Pay-later card comparison 32

9. PREPAID CARDS 33

10. APPENDIX 34

10.1. Abbreviations and acronyms 34

10.2. Supplementary data 35

10.3. Definitions 43

10.4. Methodology 45

10.5. Bibliography 47

10.6. Further reading 47

Table

List of Tables

Table 1: Kazakhstan: key facts, 2016 4

Table 2: Kazakhstan: regional benchmarking of payment cards, 2016 4

Table 3: Kazakhstan: mode of entry of foreign banks 17

Table 4: Kazakhstan: debit card comparison and key features, 2017 27

Table 5: Kazakhstan: gold credit card comparison and key features, 2017 32

Table 6: Kazakhstan: premium credit card comparison and key features, 2017 32

Table 7: Kazakhstan: payment instrument transaction values (KZTbn), 2012-16 35

Table 8: Kazakhstan: payment instrument transaction values ($bn), 2012-16 35

Table 9: Kazakhstan: payment instrument transaction volumes (millions), 2012-16 35

Table 10: Kazakhstan: payment cards in circulation by type (millions), 2012-21f 35

Table 11: Kazakhstan: volume of payment card transactions (millions), 2012-21f 36

Table 12: Kazakhstan: value of payment card transactions (KZTbn), 2012-21f 36

Table 13: Kazakhstan: value of payment card transactions ($bn), 2012-21f 36

Table 14: Kazakhstan: debit cards in circulation (millions), 2012-21f 36

Table 15: Kazakhstan: debit card transaction volumes, 2012-21f 37

Table 16: Kazakhstan: debit card transaction values (KZT), 2012-21f 37

Table 17: Kazakhstan: debit card transaction values ($), 2012-21f 37

Table 18: Kazakhstan: debit cards in circulation by scheme (000s), 2012-16 38

Table 19: Kazakhstan: debit card transaction values by scheme (KZTbn), 2012-16 38

Table 20: Kazakhstan: debit card transaction values by scheme ($m), 2012-16 38

Table 21: Kazakhstan: debit card transaction values by issuer (KZTbn), 2012-16 38

Table 22: Kazakhstan: debit card transaction values by issuer ($m), 2012-16 39

Table 23: Kazakhstan: pay-later cards in circulation (millions), 2012-21f 39

Table 24: Kazakhstan: pay-later card transaction volumes, 2012-21f 39

Table 25: Kazakhstan: pay-later card transaction values (KZT), 2012-21f 40

Table 26: Kazakhstan: pay-later card transaction values ($), 2012-21f 40

Table 27: Kazakhstan: pay-later cards in circulation by scheme (000s), 2012-16 40

Table 28: Kazakhstan: pay-later card transaction values by scheme (KZTbn), 2012-16 41

Table 29: Kazakhstan: pay-later card transaction values by scheme ($m), 2012-16 41

Table 30: Kazakhstan: pay-later card transaction values by issuer (KZTbn), 2012-16 41

Table 31: Kazakhstan: pay-later card transaction values by issuer ($m), 2012-16 41

Table 32: Kazakhstan: prepaid cards in circulation (000s), 2012-21f 41

Table 33: Kazakhstan: prepaid card transaction values (KZTbn), 2012-21f 42

Table 34: Kazakhstan: prepaid card transaction values ($m), 2012-21f 42

Table 35: Key definitions 43

Figures

List of Figures

Figure 1: Kazakhstan: payment instrument shares by transaction value (%), 2012 vs 2016 11

Figure 2: Kazakhstan: payment instrument shares by transaction volume (%), 2012 vs 2016 12

Figure 3: Kazakhstan: e-commerce market value, 2012-21f 13

Figure 4: Kazakhstan: population and economic indicators 18

Figure 5: Kazakhstan: ATMs, POS terminals, and household consumption 19

Figure 6: Kazakhstan: payment card transaction value and cards in circulation, 2012-21f 21

Figure 7: Kazakhstan: debit card penetration and turnover per card 23

Figure 8: Kazakhstan: debit card scheme and issuer transaction value shares, 2016 25

Figure 9: Kazakhstan: pay-later card penetration and turnover per card 28

Figure 10: Kazakhstan: pay-later card scheme and issuer transaction value shares, 2016 30

Figure 11: Kazakhstan: prepaid cards in circulation and transaction value, 2012-21f 33

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