The Open Championship 2022 – Post Event Analysis
290,000 fans attended the world-renowned St Andrews Old Course from 10-17 July. The 150th Open Championship saw huge demand from spectators as 1.3 million applied for the ticket ballot. NBC’s streaming service Peacock proclaimed that the tournament was the most-streamed golf event in NBC Sports History. Viewership on NBC increased by 8% compared to the last time The Open was held at St. Andrews in 2015. The total estimated annual value received from the tournament partners was $54.8 million. The Championships sponsorship deals generate annual incomes ranging from $7.5 million a year from TikTok to $1.3 million a year from Footjoy and Titleist. The prize pool included $2.5 million going to the tournament winner Cameron Smith. The tournament prize pool was increased by 22% compared to the previous tournament in 2021.
This report provides an overview of the event including its Sponsorship Portfolio, Broadcasters, Prize Money and Attendance. An analysis of the 2022 Open Championship sponsors is included and the estimated annual values for some of these deals. Information regarding the event’s attendance is also included.
In the United States, NBC reported figures that resulted in the event being the most watched Open Championship in nearly a decade. The Open’s biggest sponsorship deal from its Patrons is with Nikon, the photographic and imaging products company, worth an estimated $6 million annually according to GlobalData, over a five-year period. The Open 2022 had on offer a total of $14 million. This included $2.5 million going to the tournament winner Cameron Smith. The 150th Open at St Andrews attained the largest attendance in the Championship’s long history, as 290,000 fans attended the world-renowned Old Course from 10-17 July.
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For those wanting an in-depth analysis of how the 2022 Open Championship performed, in the sense of both business and popularity.
Loch Lomond Whiskies and VisitScotland
Table of Contents
The Open 2022 Broadcasters Breakdown Across the Rest of the World
The Open 2022 Broadcasters Breakdown in Europe
The Open 2022 Annual Sponsorship Breakdown of the Patrons of The Open
Sponsorship Breakdown of the Official Suppliers and Official Licensees of The Open
Player Profile & Sponsorship
The Open 2022 Champion Player Profile – Cameron Smith
The Open 2022 Prize Money Breakdown
Attendance and Ticketing
The Open 2022 Attendance and Ticketing Breakdown
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List of Tables
Slide 7 – The table shows the 2022 Open Championship Broadcasters Breakdown Across the Rest of the World
Slide 8 – The table shows the 2022 Open Championship Broadcasters Breakdown in Europe
Slide 11 – The table shows the 2022 Open Championship Breakdown of the Patrons of The Open
Slide 12 – The table shows the 2022 Open Championship Breakdown of the Official Suppliers and Official Licensees of The Open Slide 16 – The table shows the 2022 Open Championship Prize Money Breakdown
Slide 18 – The table shows the Previous Open Championship Attendance Records
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