The Open Championship 2022 – Post Event Analysis
290,000 fans attended the world-renowned St Andrews Old Course from 10-17 July. The 150th Open Championship saw huge demand from spectators as 1.3 million applied for the ticket ballot. NBC’s streaming service Peacock proclaimed that the tournament was the most-streamed golf event in NBC Sports History. Viewership on NBC increased by 8% compared to the last time The Open was held at St. Andrews in 2015. The total estimated annual value received from the tournament partners was $54.8 million. The Championships sponsorship deals generate annual incomes ranging from $7.5 million a year from TikTok to $1.3 million a year from Footjoy and Titleist. The prize pool included $2.5 million going to the tournament winner Cameron Smith. The tournament prize pool was increased by 22% compared to the previous tournament in 2021.
Scope
This report provides an overview of the event including its Sponsorship Portfolio, Broadcasters, Prize Money and Attendance. An analysis of the 2022 Open Championship sponsors is included and the estimated annual values for some of these deals. Information regarding the event’s attendance is also included.
Key Highlights
In the United States, NBC reported figures that resulted in the event being the most watched Open Championship in nearly a decade. The Open’s biggest sponsorship deal from its Patrons is with Nikon, the photographic and imaging products company, worth an estimated $6 million annually according to GlobalData, over a five-year period. The Open 2022 had on offer a total of $14 million. This included $2.5 million going to the tournament winner Cameron Smith. The 150th Open at St Andrews attained the largest attendance in the Championship’s long history, as 290,000 fans attended the world-renowned Old Course from 10-17 July.
Reasons to Buy
For those wanting an in-depth analysis of how the 2022 Open Championship performed, in the sense of both business and popularity.
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