Business of the Tour de France, 2022 – Property Profile, Sponsorship and Media Landscape
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The Tour de France is the pinnacle of cycling and is over twice as popular as the other two cycling majors, the Giro d’Italia and the Vuelta a Espana. The tour announces a new host city every year, unsurprisingly, French cities have accounted for the most ‘Grand Depart’ hosts.
The Business of the Tour de France (2022) report gives a detailed overview of the commercial landscape, team operations, and its social media position. It also provides a clear breakdown of the sponsorship and media deals linked to the teams.
Key Global Broadcasters of the Tour de France
The key broadcasting partners of the Tour de France are France TV, ITV, ARD, TV2, ESPN, FloBikes, NBC, Supersport, Global Cycling Network & Eurosport, BeIN Sports, CCTV & Zhibo TV, J Sports, SBS, and Sky Sport. France Televisions remains the main domestic broadcaster of the Tour de France and are responsible for the main feed shared globally.
The Tour de France, Key Broadcasters
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Key Jersey Sponsors of the Tour de France
The Tour de France is estimated to generate $87.2 million a year from its 42-brand partners. The biggest deals are linked to jersey rights with LCL, Skoda, E.Leclerc and Krys.
LCL – Yellow Jersey: Financial services brand, LCL is the official sponsor of the most coveted yellow jersey, the award for the lead rider in the general classification standings.
Skoda – Green Jersey: The Czech automotive brand currently boasts the sponsorship rights to the Tours official green jersey winner. The Green jersey is the most prized award on offer for the sprinters of each team.
E.Leclerc – Polka Dot Jersey: E.Leclerc is the official jersey sponsor of the polka-dot jersey, the polka-dot jersey is the prize offered to the rider who accumulates the most points on the mountain stages of the Tour.
Krys – White Jersey: Krys is the Tour’s white jersey sponsor, an award given to the leader of the best young rider classification.
Sponsorship Landscape of the Tour de France
The Tour de France sponsorship landscape is classified based on industry vertical and brand location. Exclusive industry partnership includes food, automotive, beverages, clothing & accessories, consumer goods & services, financial services, real estate, telecommunications, healthcare, and retail among others. Likewise, French brands currently boast the biggest influence on the sporting events sponsorship portfolio, followed by Germany, Japan, and the USA.
The Tour de France Sponsorship, by Industry Vertical
The Tour de France Sponsorship, by Brand Location
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The Teams of the Tour de France
The Tour de France teams are UAE Team Emirates, INEOS Grenadier, Team Jumbo Visma, Bora Hansgrohe, AG2R Citroen Team, Quick-Step Alpha Vinyl Team, Groupama – FDJ, Bahrain Victorious Sponsors, EF Education – EasyPost, Arkea Samsic, Movistar, Trek Seagfredo, Intermarche-Wanty Gobert Materiaux, Cofidis, Astana Qazaqstan, Lotto Soudal, Team BikeExchange – Jayco, Israel Premier Tech, TotalEnergies, Team DSM, B&B Hotels – KTM, and Alpecin-Deceuninck.
The Tour de France, by Teams
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The Tour de France (2022) Market Overview
Key Industry Verticals | Food, Automotive, Beverages, Clothing & Accessories, Consumer Goods & Services, Financial Services, Real Estate, Telecommunications, Healthcare and Retail |
Key Brand Location | France, Germany, Japan and the USA |
Key Broadcasters | France TV, ITV, ARD, TV2, ESPN, FloBikes, NBC, Supersport, Global Cycling Network & Eurosport, BeIN Sports, CCTV & Zhibo TV, J Sports, SBS and Sky Sport |
Key Sponsors | LCL, Skoda, E.Leclerc and Krys |
Key Teams | UAE Team Emirates, INEOS Grenadier, Team Jumbo Visma, Bora Hansgrohe, AG2R Citroen Team, Quick-Step Alpha Vinyl Team, Groupama – FDJ, Bahrain Victorious Sponsors, EF Education – EasyPost, Arkea Samsic, Movistar, Trek Seagfredo, Intermarche-Wanty Gobert Materiaux, Cofidis, Astana Qazaqstan, Lotto Soudal, Team BikeExchange – Jayco, Israel Premier Tech, TotalEnergies, Team DSM, B&B Hotels – KTM, and Alpecin-Deceuninck |
Scope
The report takes a more granular look at the Tour de France, analyzing all the major commercial dealings, team operations, and its standing online. It also takes a look more specifically at the 2022 event, outlining the effects of COVID-19, the Ukrainian military crisis, and the Grand Depart.
Key Highlights
French COVID-19 figures. History of the Grand Depart. Social Media presence at both competition and team level. Sponsorship and Media databases shown with associated values. Team sponsorship portfolios. Profiles and sponsorship worth of some of the biggest athletes competing in the race this year.
Reasons to Buy
The Tour de France stands as one of the biggest annual sporting events and is watched by millions around the world. The report itself offers a deep understanding of the commercial setup and explains how its finances are currently running in 2022.
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Frequently asked questions
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What is the estimated sponsorship revenue for the Tour de France event?
The Tour de France sponsorship revenue is estimated to be $87.2 million a year.
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What is the sponsorship breakdown of the Tour de France according to industry verticals?
The key industry verticals looking for sponsorship in the Tour de France are food, automotive, beverages, clothing & accessories, consumer goods & services, financial services, real estate, telecommunications, healthcare and retail among others.
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What is the sponsorship breakdown of the Tour de France according to brand location?
The Tour de France brand location are classified into France, Germany, Japan and the USA among others.
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Who are the key broadcasters of the Tour de France?
Some of the key broadcasters of the Tour de France are France TV, ITV, ARD, TV2, ESPN, FloBikes, NBC, Supersport, Global Cycling Network & Eurosport, BeIN Sports, CCTV & Zhibo TV, J Sports, SBS and Sky Sport.
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Who are the key sponsors of the Tour de France?
Some of the key sponsors of the Tour de France are LCL, Skoda, E.Leclerc and Krys.
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What are the teams participating in the Tour de France?
The teams participating in the Tour de France are UAE Team Emirates, INEOS Grenadier, Team Jumbo Visma, Bora Hansgrohe, AG2R Citroen Team, Quick-Step Alpha Vinyl Team, Groupama – FDJ, Bahrain Victorious Sponsors, EF Education – EasyPost, Arkea Samsic, Movistar, Trek Seagfredo, Intermarche-Wanty Gobert Materiaux, Cofidis, Astana Qazaqstan, Lotto Soudal, Team BikeExchange – Jayco, Israel Premier Tech, TotalEnergies, Team DSM, B&B Hotels – KTM, and Alpecin-Deceuninck.
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