TrendSights Analysis: Added Functionality
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Added Functionality explains how consumers’ desire for new experiences, as well as products that match multiple needs, are driving demand for products that convey additional benefits which previously weren’t offered by the product category.
Scope
– Modern consumers are attracted to products with additional features and benefits that offer them new experiences.
– New technological advances enable further efficacy and convenience to be added to previously functional products.
Reasons to Buy
– Understand which audiences are most affected by the Added Functionality trend.
– Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
– See the actions that major brands are taking to get ahead in Added Functionality.
Gatorade
Apple
Medea
The Perfume Studio
DrinkBlocks
YumCha Tea Concentrates
Varni Brothers
Daily Serving
CTC-LANKA
Kraft Foods Group
Scholl
Unitrade Merchandise
Rooted Beauty
Handstands
Bolton Solitaire
Ora
Diageo
Pivovarnya Moskva-Efes
China Tobacco Shaanxi
Reynolds American
Frizc Flavor
Mars Petcare US
Pet Head
Honest Kitchen
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Frequently asked questions
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