TrendSights Analysis: Experimentation – Tempting consumers with unique, inspiring and exciting products
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"TrendSights Analysis: Experimentation" explores how FMCG brands can tempt experimental consumers with unique, inspiring, and exciting product innovation.
More expansive, bold, and risk-taking consumption patterns are apparent among inquisitive consumers who appreciate novel, "fashion-forward," products, at a time when choice is more diverse than ever before. While FMCG purchases are generally quite routine, adventurous consumers seek a break from the norm with something different, such as a new flavor or ingredient.
Scope
– Globally three quarters of consumers agree they enjoy experimenting with products from different cultures and cuisines.
– The majority of consumers are driven to experiment with new flavors and fragrances as a result of curiosity.
– Lack of time, choice overload, and brand loyalty present barriers to consumer experimentation.
Reasons to Buy
– Gain insight into the different routes through which brands can stimulate consumer demand through offering more experimental products.
– Understand what motivates consumers to experiment.
– Compare the relevance of experimentation in each industry across the FMCG space, and learn what the key opportunities are.
– Identify the innovation implications of experimentation for your sector.
CLRCFF
Suja
Panrico
Banana Joe
The Impossible Burger
Doritos
PepsiCo
Snask AB
PanPang Brewery
Firebox
Yumix
Commodity
CVS Health
Forces of Nature
Borshe
Drinkies
Purina
Golp
YunYan
77 Flavor
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