TrendSights Analysis: Retrophilia – A longing for the past as an antidote to the present and future
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"TrendSights Analysis: Retrophilia", explores how FMCG brands can rejuvenate the past to appeal to curious and sentimental consumers.
Retrophilia reflects a love of things from the past, both from nostalgic consumers, and those who did not necessarily experience them the first time around but are curious. It reflects a desire to remember – or discover – a time when life was simpler, and the seemingly abundant concerns and problems plaguing modern society were – at least in the haze of hindsight – less severe.
Scope
– Globally, six in 10 consumers find food products that remind them of their childhood appealing.
– More than half of consumers believe grocery products from the past are better than new ones
– Familiarity and trustworthiness is a key purchase driver across FMCG, especially in personal care, with older, established brands well-placed to capitalize on the trend.
Reasons to Buy
– Gain insight into the different routes through which brands can stimulate consumer demand by reviving, renewing, and reimagining the past.
– Understand what motivates consumers to try retro products.
– Compare the relevance of Retrophilia in each industry across the FMCG space, and learn what the key opportunities are.
– Identify the innovation implications of Retrophilia for your sector.
Burton's
PepsiCo
Mondelez
Cadbury
Budweiser
OREO
Coca-Cola Company
Standard Tobacco of Pennsylvania
The Pop Shoppe
Ben & Jerry's
Dr Sheffield's
Arla
Huawei
KFC
Bovril
Hostess
Fox's
M.A.C.
Air Wick
Finish
Pretty Vulgar
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