Turkiye Apparel Market Size, Consumer Insights, Competitive Landscape and Forecast to 2028

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Turkiye Apparel Market Report Overview

The Turkiye apparel market size was TRY831.9 billion in 2023. The market will grow at a CAGR of more than 27% during 2023-2028. Exceptional price increases will drive the Turkiye apparel market growth in 2023.

Turkiye Apparel Market Outlook 2023-2028 (TRY Billion)

Turkiye Apparel Market Outlook 2023-2028 (TRY Billion)

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The Turkiye apparel market research report offers a detailed economic and demographic outlook from 2018 to 2028. The report offers apparel market size and annual growth rates for historic and forecast periods. In addition, the Turkiye apparel market outlook also provides detailed consumer insights and category-wise breakdown. Furthermore, the report identifies the leading retailers and their apparel market share.

Market Size (2023) TRY831.9 Billion
CAGR (2023-2028) >27%
Forecast Period 2023-2028
Historical Period 2018-2022
Key Categories ·       Clothing

·       Accessories

·       Footwear

Key Brands ·       LC Waikiki

·       Mavi

·       Nike

·       Adidas

·       Shein

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Turkiye Apparel Market Dynamics

Turkey’s apparel market has rebounded strongly since the pandemic and grew in 2023. The market is projected to continue expanding, with a strong CAGR between 2023 and 2028. Online is forecast to outperform fuelled by technological advancements and rising internet usage. Sportswear is also set to see significant growth, as are both the value and luxury segments of the market.

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Turkiye Apparel Market Segmentation by Categories

The clothing category accounted for the highest share of the Turkey apparel market in 2023

The key categories of the Turkey apparel market are clothing, accessories, and footwear. In 2023, clothing accounted for the largest share of the Turkiye apparel market. Womenswear is leading in terms of CAGR, due to females’ greater tendency to keep up with ever-changing fashion trends.

Turkiye Apparel Market Analysis by Categories, 2023 (%)

Turkiye Apparel Market Analysis by Categories, 2023 (%)

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Turkiye Apparel Market – Competitive Landscape

A few of the key brands in the Turkey apparel market are:

  • LC Waikiki
  • Mavi
  • Nike
  • Adidas
  • Shein

In 2023, LC Waikiki led Turkey’s apparel market, due to its lower mass market prices resonating with budget-conscious shoppers, alongside its knowledge of local consumers’ preferences. Though Mavi also grew its share, supported by the value for money of its high-quality denim, other homegrown players have been less successful.

Turkiye Apparel Market Analysis by Brands, 2023 (%)

Turkiye Apparel Market Analysis by Brands, 2023 (%)

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Segments Covered in the Report

Turkiye Apparel Category Outlook (Value, TRY Billion, 2018-2028)

  • Clothing
  • Accessories
  • Footwear

Scope

In 2024, the real GDP per capita is projected to increase by only 2.1%, despite the newly elected Turkish authorities’ efforts to promote economic growth

The Turkish apparel market rebounded strongly post-pandemic, primarily driven by exceptionally high price increases

Footwear leads market growth with a 2023-2028 CAGR of 31.4%, driven by a desire for a greater variety of styles

Turkey’s online market is growing rapidly, with penetration expected to reach 19.8% by 2028, led by online specialist players

Reasons to Buy

  • Gain an overview of the Turkey apparel market to 2028
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Turkey apparel market
  • Understand who the main competitors are in the Turkey apparel market and their price positioning.

LC Waikiki
Mavi
Nike
Adidas
Shein
Ziylan
Koton
Tommy Hilfiger
Zara
Puma

Table of Contents

Executive Summary

Country Overview

Apparel Market to 2028

Consumer Insights

Competitive Landscape

Methodology & Contacts

Figures

Real GDP per capita (TRY) and annual growth (%)

Population (millions) and annual growth (%)

Turkey Apparel Market Value, 2018-2028 (TRY bn) with Annual Growth (%)

Category Shares within the Turkey Apparel Market (%) 2018, 2023 & 2028

Turkey Online Apparel Market (TRY bn) 2018-2028 and Online Penetration (%)

Price Position Share (%) of the Turkey Apparel Market

Turkish consumers’ level of concern about the impact of inflation on their household budgets

How Turkish consumers are coping with rising prices in general

How consumers in Turkey are changing their shopping habits for clothing & footwear due to the rising cost-of-living

Percentage of Turkish consumers that class the below features as essential when making general purchases

Top 10 Apparel Brands in Turkey by Market Share (%) 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)

Frequently asked questions

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