Turkey Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028
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Turkey Baby Food Market Report Overview
The baby food sales in Turkey were TRY2.9 billion in 2022. The Turkey baby food market will garner a CAGR of more than 20% during 2022-2028. The Turkey baby food market outlook includes demographic and socio-economic trends to aid clients in effective decision-making.
Turkey Baby Food Market Outlook, 2022-2028 (TRY Billion)
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The Turkey baby food market insights cover current and future trends that will influence the baby food industry. This report collates multiple data sources to offer a comprehensive baby food sector overview in Turkey from 2016 to 2028.
Market Size (2022) | TRY2.9 billion ($174.2 million) |
CAGR (2022-2028) | >20% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2028 |
Key Categories | · Baby Milks
· Baby Wet Meals & Other · Baby Cereals & Dry Meals · Baby Drinks · Baby Finger Food |
Key Distribution Channels | · Hypermarkets and Supermarkets
· Drugstores & Pharmacies · Convenience Stores · E-retailers |
Leading Manufacturers | · Danone
· HiPP · Nestlé · Abbott Laboratories · Humana |
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Turkey Baby Food Market Trends
Turkish consumers faced high inflation in 2022, forcing them to cut back on spending. This has resulted in change of buying behavior about childcare and baby care products. Turkish consumers consider low price to be the most essential factor in their purchasing decisions, owing to the country’s high inflation and unfavorable economic conditions. Manufacturers can leverage this trend and focus on introducing user-friendly and organic products with authentic ingredients.
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Turkey Baby Food Market Segmentation by Categories
Baby milk category accounted for the highest Turkish baby food sales in 2022
The key categories in the Turkey baby food market are:
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drinks
- Baby Finger Food
The category comprises breast-milk substitutes for infants aged from birth to three years old. Products include first-stage milk, and follow-on milk among others. The country’s improving economic situation and the introduction of products with improved formulations and ingredients will bolster the baby milk category sales in the future.
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Segments Covered in the Report
Turkey Baby Food Categories Outlook (Value, TRY Billion, 2016-2028)
- Baby Milks
- Baby Wet Meals & Other
- Baby Cereals & Dry Meals
- Baby Drinks
- Baby Finger Food
Turkey Baby Food Distribution Channel Outlook (Value, TRY Billion, 2016-2028)
- Hypermarkets and Supermarkets
- Drugstores & Pharmacies
- Convenience Stores
- E-retailers
Turkey Baby Food Market Segmentation by Distribution Channels
Hypermarkets & supermarkets accounted for the largest Turkish baby food market share in 2022
The key distribution channels in the Turkey baby food market are:
- Hypermarkets & Supermarkets
- Drugstores & Pharmacies
- Convenience Stores
- E-Retailers
- Others
Drugstores & pharmacies ranked second in terms of Turkey baby food value sales in 2022.
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Turkey Baby Food Market - Competitive Landscape
Danone was the leading baby food company in Turkey in 2022
The leading baby food companies in Turkey are:
- Danone
- HiPP
- Nestlé
- Abbott Laboratories
- Humana
Danone markets various baby food products under its Aptamil and Bebelac brands, which are available in powdered form and cover mostly the medium-price segment. HiPP and Nestlé followed the lead among other Turkish baby food manufacturers.
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Scope
This report provides:
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work. In-house expertise to offer extensive trends and dynamics data affecting the industry.
- Detailed company profiles considering their entry in the baby food industry with key product sectors.
- Market profile of the various product sectors with their key features & developments. Extensive insights about product segmentation, per capita trends, and the various manufacturers & brands.
- Baby food industry retailing overview with company revenues along with the distribution channel insights.
- Future projections considering various baby food market trends that are likely to affect the industry
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Understand individual product category consumption to align your sales and marketing efforts with the latest trends in the market.
- Investigate which categories are performing the best and how this is changing market dynamics.
Table of Contents
Table
Figures
Frequently asked questions
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What was the Turkey baby food market size in 2022?
The baby food market size in Turkey was valued at TRY2.9 billion in 2022.
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What is the expected Turkey baby food market growth rate during 2022-2028?
The baby food market in Turkey will achieve a CAGR of more than 20% during 2022-2028.
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Which was the leading category in the Turkey baby food market in 2022?
Baby milks was the leading category in the Turkey baby food market in 2022.
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Which was the leading distribution channel of the Turkey baby food market in 2022?
Hypermarkets and supermarkets were the leading distribution channel of the Turkey baby food market in 2022.
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Which are the leading manufacturers in the Turkey baby food market?
The leading manufacturers in the Turkey baby food market are Danone, HiPP, Nestlé, Abbott Laboratories, and Humana among others.
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