The fuel card volume in Turkey was 581.2 million liters in 2020. The market is projected to grow at a CAGR of more than 13% during the forecast period. Although many fleets will not use fuel cards due to the limited acceptance networks offered by card operators, heightened competition in Southern Europe will increase their demand towards 2024.
The Turkey fuel cards market report is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies, and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2024, key data on independent and oil company card issuers and an analysis of fuel card competition in Turkey.
Overview of the Turkey fuel cards market
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What are the market dynamics in the Turkey fuel cards market?
Due to poor economic conditions in many Southern European countries like Greece and Portugal, many card operators have been reluctant to offer fuel cards to small domestic fleets. As a result of this, many card operators have set high minimum volume requirements for fleets. This reduces their risk of losing out and makes most fleet vehicles in the region ineligible for fuel cards. However, in 2020-2024, most new fuel cards in Turkey will be issued to small domestic fleets as they will take on new business in foreign markets.
There are higher levels of competition in Turkey’s CRT card market compared to the fleet card market. There has been an increase in fuel sold to CRT vehicles due to rising levels of international transport and the need of companies to use the additional services offered by fuel card operators. Thus, fuel sold through CRT cards has posted continuous growth since 2015.
What are the key channels in the Turkey fuel cards market?
The key channels in the Turkey fuel cards market are fleet cards and CRT cards. There are higher levels of competition in Turkey’s CRT card market compared to fleet card market, with many card operators offering similar services. This can make it difficult to distinguish one card offering from another, which results in many CRT vehicles having multiple fuel cards. It is therefore vital that fuel card operators appeal to drivers, as well as fleet managers, in order to ensure that their card is preferred over competitors’ offerings.
Turkey fuel cards market, by channel
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Who are the key card operators in the Turkey fuel cards market?
The key card operators in the Turkey fuel cards market are Petrol Ofisi, Shell, Opet, BP, and Akpet (Lukoil). Petrol Ofisi remained the market leader in Turkey with an increase of 0.01 percentage points in its market share, as its large site acceptance network appealed to domestic and foreign CRT vehicles companies. Petrol Ofisi was followed by Shell which holds significant appeal in the CRT market due to its provision of services such as VAT reclaim, online management, toll payments, and international breakdown cover. Due to heightened competition within the Turkey CRT market, mid-market card operators such as DKV should focus on the growing fleet market in order to increase fuel card volumes toward 2024.
Turkey fuel cards market, by key card operator
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Market report scope
|Market size (2020)||581.2 million liters|
|Growth rate||CAGR of >13%|
|Base year for estimation||2020|
|Key channel share||Fleet Cards and CRT Cards|
|Key players||Petrol Ofisi, Shell, Opet, BP, and Akpet (Lukoil)|
The Turkey fuel cards market report provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2024, key data on independent and oil company card issuers and an analysis of fuel card competition in Turkey.
Reasons to Buy
- Plan effective market entry strategies by uncovering current and future volumes and values of the Turkish fuel card market.
- Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
- Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
- Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.
- Plan your regional strategy by understanding the Southern European markets, Turkey, Greece and Portugal.
Shell (Shell & Turcas petrol)
Table of Contents
Table of Contents
Southern European Overview
Competitor Card Analysis
Frequently Asked Questions
The fuel cards market size in Turkey was 581.2 million liters in 2020.
The fuel cards market in Turkey is projected to grow at a CAGR of more than 13% during the forecast period.
The key channels of the Turkey fuel cards market are fleet cards and CRT cards.
The key card operators in the Turkey fuel cards market are Petrol Ofisi, Shell, Opet, BP, and Akpet (Lukoil).